My research and teaching focus on entrepreneurship, business models, and innovation. I draw from anthropology, entrepreneurship theory, and studies of women in poverty and socioeconomic marginality.
Underpinned by Feminist Theory, my research examines the gendered nature of entrepreneurial discourse and practice, with particular focus on women often overlooked in entrepreneurial contexts. I challenge mainstream entrepreneurship theories that reinforce male-centred assumptions and systematically exclude diverse entrepreneurial experiences, studying how gendered power relations determine who is recognised as an entrepreneur and how entrepreneurial identities are shaped by the intersection of gender, class, ethnicity and other structural inequalities.
My current work extends into business model optimisation and routes to market, exploring how founders develop and refine their approaches in practice. This combines my research interests with direct engagement in the startup and innovation ecosystem.
Through this lens, I aim to contribute to a deeper understanding of entrepreneurship and support approaches that lead to meaningful structural and social change.
