Agnes Gulyas

Professor Ágnes Gulyás is a Professor in Media and Communications in the School of Creative Arts and Industries

Agnes is a REF UoA Lead, Co-Chair of the University’s Women's Research Network, and Postgraduate Taught Course Director in the School of Creative Arts and Industries.

I have more than 25 years of teaching experience in Higher Education, during which time I have taught at both undergraduate and postgraduate levels. At undergraduate level I have designed and delivered a variety of modules on Media and Communications; PR, Media and Marketing; Multimedia Journalism; Media and Cultural Studies undergraduate courses. I have also taught postgraduate taught courses in Media, Communications and PR. I have significant PhD supervisory experience and welcome PhD applications on topics related to my research interests as well as from the broader subject areas in media and communications.

'Agnes' research interests include local media and journalism, comparative media studies, digital news and communication, and social media research.

Current and recent research

With Professor Ilona Biernacka. 'Digital Local Public Sphere and Local Communication Online’, European Commission (Horizon 2020, Marie Sklodowska-Curie Individual Fellowships for Prof Biernacka to work at the Centre for Research on Communities and Cultures)
‘Social Media and Journalism: International Comparative Study’ (annual survey projects, 2011, 2012, 2013, 2014, 2016, 2017) with Kristine Pole and Gorkana/Cision
'Social Media Adoption among Small Non-Profit Organisations' (2015-2016) funded by Communities & Culture Network+, funded by UK Research Councils
‘Researching online news and communication in local communities’ October 2015-June 2016
'Social Media and Community Volunteering' (2014-2015) funded by Communities & Culture Network+, funded by UK Research Councils
'Museums in the Digital Age' (in partnership with Museum Development Service for Kent & Medway; 2013-2014) funded by Arts Council England
'Communities, Third Sector Organisations and Social Media' (in partnership with Canterbury Voluntary Alliance, 2012-2014) funded by HEIF
'Neighbours Online' (2010-2011)
'Corporate Social Responsibility of Multinational Media Companies' (2010)
'Changing Production Ecology of Local Newspapers in Britain' (2009-2010)

Supervision

I welcome PhD proposal in the following areas: digital transformations, communities, media organisations and industries, journalism, social media, local media and communication, European media and media systems, comparative media studies.

Publications and research outputs

Selected publications include:

(in progress) co-editor with David Baines Routledge Companion to Local Media and Journalism, Routledge (estimated date of publication is 2020)

with Sarah O’Hara and Jon Eilenberg (2018) ‘Experiencing local news online: audience practices and perceptions’, in: Journalism StudiesDOI: 10.1080/1461670X.2018.1539345

‘Hybridity and social media adoption by journalists’ in: Digital Journalism first published: 28 September 2016, DOI: 10.1080/21670811.2016.1232170

‘Social Media and Journalism: Hybridity, Convergence, Changing Relationship with the Audience and Fragmentation’ in Eldridge and Franklin (2016) (eds.) Routledge Companion to Digital Journalism Studies, Routledge.

Final project report and Policy recommendation report, 'Social media and Small non-profit organisations’, project funded by Communities and Cultures Network+, March 2016, http://www.communitiesandculture.org/projects/outputs/

Gulyás and Hammer (2013) (eds) Public Service Media In The Digital Age: International Perspectives¸ Cambridge Scholars Publishing.

'The influence of professional variables on social media use and views about the tools among UK journalists' in: Digital Journalism, 2013, DOI: 10.1080/21670811.2012.744559.

'Changing Business Models and Adaptation Strategies of Local Newspapers' in John Mair, Neil Fowler, Ian Reeves (eds by) What Do We Mean By Local?, 2012, Arima publishing.

'Public service media in local communities: a case study from England' in: Gulyas and Hammer (2013) (eds) Public Service Media In The Digital Age: International Perspectives¸ Cambridge Scholars Publishing.

‘Corporate social responsibility in the British media industries — preliminary findings’ in:Media, Culture & Society, July 2009, Volume 31, No. 4; pp657-668.

’Western influences in the Print Media of Post-Communist East-Central Europe’ in: The Journal of International Communication, Vol. 10, No. 1, 2004, pp 108-130.

‘Print Media in Post-Communist East Central Europe’ in: European Journal of Communication, Vol. 18. No.1, 2003, pp 81-106.

Communist Media Economics and the Consumers - The Case of Print Media of East Central Europe’, in: JMM- The International Journal on Media Management, 2001, Vol 3, Issue 2, pp74-81.

Research Projects

2013 social journalism study: how journalists view and use social media and their relationship with PR. Researcher(s): Mrs Kristine Pole, Professor Agnes Gulyas. [Project report]
Social media and community volunteering. Researcher(s): Professor Agnes Gulyas. [Project report]
Social media and small non profit organisations. Researcher(s): Professor Agnes Gulyas. [Project report]

Research Supervisor

Art, Architecture, and Audience: Residents' Perspectives on Changzhou's Developing Cultural Sites. Researcher(s): Ms Xiaoxiao Gao. Supervisor(s): Dr Katie McGown, Professor Agnes Gulyas. [Postgraduate Research Project]
Bridging Technology and Recreation of Past: Immersive Storytelling and Virtual Reconstruction of Heritage. Researcher(s): Mr Hossein Johari Teymoori. Supervisor(s): Dr Emma Graves-Sandriman, Professor Agnes Gulyas. [Postgraduate Research Project]
Cinematic Soundscapes of Japanese and Hollywood Film Noir: A Practice-Based Comparative Study. Researcher(s): Miss Tez Messina. Supervisor(s): Dr Nicholas Furze, Professor Agnes Gulyas. [Postgraduate Research Project]
Design skills at the interface of design and engineering. Researcher(s): Mr Stuart Lambert. Supervisor(s): Dr Salman Saeidlou, Professor Agnes Gulyas. [Postgraduate Research Project]
Digital transformations in the local newspaper sectors in Belgium, Italy and the United Kingdom: a European comparative analysis.. Researcher(s): Miss Aurora Patera. Supervisor(s): Professor Agnes Gulyas, Dr Andrew Butler, Dr Andy Birtwistle. [Postgraduate Research Project]
Gender and Sports in Algeria: Visual and Thematic Analysis of Media, Social and Cultural Factors.. Researcher(s): Miss Radia Sidi Said. Supervisor(s): Professor Agnes Gulyas, Professor Shane Blackman. [Postgraduate Research Project]
How are vine videos communicated within a campaign. Researcher(s): Miss Hannah Berkeley. Supervisor(s): Professor Agnes Gulyas, Professor Shane Blackman. [Postgraduate Research Project]
Is it only possible to understand real world events through the prism of fictional narrative?. Researcher(s): Miss Sally Cleverley. Supervisor(s): Professor Agnes Gulyas, Mr Eddie McMillan. [Postgraduate Research Project]
Making zines as place making. Researcher(s): Mr Bob Henderson. Supervisor(s): Professor Alan Meades, Professor Agnes Gulyas. [Postgraduate Research Project]
Operational and organisational frameworks of hyperlocal media. Researcher(s): Dr Carol Arnold. Supervisor(s): Professor Shane Blackman, Professor Agnes Gulyas. [Postgraduate Research Project (past)]
Potential AI-Driven Immersive Educational Arts for Sustainability: Enhancing Engagement and Awareness through Interactive Experiences. Researcher(s): Miss Kristine Wang. Supervisor(s): Dr Joanna Samuel, Professor Agnes Gulyas. [Postgraduate Research Project]
Research on Gender Culture in China’s Game Industry: An analysis of game characters, player experience and game development from a gender perspective. Researcher(s): Mrs Shanshan Liu. Supervisor(s): Professor Agnes Gulyas, Dr Nicholas Furze, Dr Ruth Sanz Sabido. [Postgraduate Research Project]
Research on the media image of characteristic towns based on integrated marketing communication. Researcher(s): Miss Chengchen Pan. Supervisor(s): Dr Jane Lovell, Professor Agnes Gulyas, Professor Shane Blackman. [Postgraduate Research Project]
Social Media Marketing Strategies. Researcher(s): Mrs Emma Inns. Supervisor(s): Professor Agnes Gulyas, Professor Shane Blackman. [Postgraduate Research Project]
The Application of Animal Anthropomorphism in Multimodal Conservation Communication: A Case Study of Nanjing Hongshan Forest Zoo. Researcher(s): Ms Ya Gao. Supervisor(s): Professor Agnes Gulyas, Dr Panos Ghikas. [Postgraduate Research Project]
The Business and the Brilliance of Screen Culture in Kent: Film, cinemas, pop-ups and local identity in Broadstairs, Margate and Ramsgate, 1896-now.. Researcher(s): Ms Corinna Downing. Supervisor(s): Professor Alan Meades, Dr Jane Lovell, Professor Agnes Gulyas. [Postgraduate Research Project]
The Canterbury scene diaspora: musician relocation, overseas impact, an international fanbase redefined through modern digital methods; and the emergence of new generations of Canterbury influenced bands. Researcher(s): Mr Phil Howitt. Supervisor(s): Professor Shane Blackman, Professor Matt Wright, Professor Agnes Gulyas. [Postgraduate Research Project]
The effect of social media on modest fashion business: a qualitative study on the role of fashion shows, magazines and female Muslim influencers in online marketing. Researcher(s): Miss Rim Benyoub. Supervisor(s): Professor Shane Blackman, Professor Agnes Gulyas. [Postgraduate Research Project]
The House Was Like Her: Rebuilding the Post-Traumatic Home Through Art Practice. Researcher(s): Miss Rebecca Truscott-Elves. Supervisor(s): Professor Agnes Gulyas, Dr Andy Birtwistle. [Postgraduate Research Project]
THE IMPACT OF COVID-19 AND DIGITAL TRANSFORMATION ON THE MARKETING AND COMMUNICATION STRATEGIES OF HIGHER EDUCATION INSTITUTIONS, IN RELATION TO STUDENT RECRUITMENT.. Researcher(s): Miss Emma-Jean Williams. Supervisor(s): Professor Agnes Gulyas, Professor Shane Blackman. [Postgraduate Research Project]
The Liberal Media and Dehumanisation: A World-Systems Historical Approach. Researcher(s): Mr James Reader. Supervisor(s): Dr Ruth Sanz Sabido, Professor Agnes Gulyas. [Postgraduate Research Project]
Youth Digital Cultures and Gender: A Comparative Mixed Method Analysis of Algerian Influencers' Discourses and Performances on YouTube in a Multi-Thematic Context. Researcher(s): Miss Dalal Belarbi. Supervisor(s): Professor Agnes Gulyas, Professor Shane Blackman. [Postgraduate Research Project]

Agnes is on the editorial board of the academic journals Digital Journalism and Media and Communication, as well as a member of the Arts and Humanities Research Council Peer Review College. She is a founding member of the Local and Community Media research network of the Media, Communication and Cultural Studies Association, where she is also a member of the Executive committee. She is Fellow of the Higher Education Academy. She was a member of the Advisory Group for the QAA Communication, Media, Film and Cultural Studies Subject Benchmark Statement 2024.

Memberships

Fellow of the Higher Education Academy
Strategic Reviewer and member of the AHRC Peer Review College
Member of the Executive Committee of the Media, Communication and Cultural Association (MeCCSA)
Member of the Digital Economy 'Communities and Culture' Network+

Conferences I organised

MeCCSA 2016
'Communities and Digital Transformation', Canterbury Christ Church University, 12th June 2013
'Social Media, Journalism and Communication Practitioners', International Symposium, Canterbury Christ Church University, 7 September 2012
with Ferenc Hammer, ELTE, Hungary 'Audiences, Users, and Producers of Public Service Content' International Symposium, Canterbury Christ Church University, 23 May 2012

Selected conferences

‘Consumption and Perceptions of Local News Online’ presented at MeCCSA 2019, University of Stirling, 8-11 January 2019
‘Cultures and perceptions of news online’ presented at ECREA 2018, University of Lugano, 31 October – 3 November 2018
‘What is local news online? Audience perceptions and consumption patterns of local news in the digital age’ with Sarah O’Hara presented at ‘Future of Journalism 2017’ conference, University of Cardiff, 14-15 Sept 2017
‘Social media adoption by journalists in different media systems’ presented at Culture, Media, Equality and Freedom, MeCCSA Annual Conference 2017, University of Leeds, Leeds, 11-13 Jan 2017
‘Local communications and news online’ with Sarah O’Hara presented at the Local Media, Dealing with the Local: Media, Proximity and Community’ Pre-Conference to ECREA´s sixth European Communication Conference, ECC, Prague, Czech Republic, 8 November 2016
‘Perception of the EU in UK media’ invited plenary speaker at World Journalism Congress, Auckland, New Zealand, 13-16 July 2016
‘Social media adoption by journalists: an international comparison’ invited plenary speaker at World Journalism Congress, Auckland, New Zealand, 13-16 July 2016
‘Social media adoption and digital literacy in small third sector organisations’ paper presented at annual conference of MeCCSA, 7-9 January 2015, Northumbria University,
‘Evolving Social Media Practices of Journalists: an International Comparative Study’ paper presented at Hybridity and the News: Hybrid Forms of Journalism in the 21st Century international conference, Department of Applied Linguistics, Faculty of Arts and Philosophy, Vrije Universiteit Brussel (VUB), Belgium, 4-5 December 2014.
'Adoption of social media among journalists in Australia, Canada, France, Finland, Germany, Sweden, UK, US' paper to be presented at Challenging Communication Research, 2013 Conference of the International Communication Association, London, 17-21 June 2013.
'Changing Production Ecology of Regional Media' paper presented at the European Media Management Association Annual Conference, University of Westminster, London, UK, Marylebone Campus, 5-6 February 2010.

Challenges and opportunities for UK local media: Insights from academic research Bisiani, S., Gulyas, A.. Canterbury: Canterbury Christ Church University. [Research report]
Towards efficient and accessible geoparsing of UK local media: A benchmark dataset and LLM-based approach Bisiani, S., Gulyas, A., Heravi, B., (2025): Cambridge University Press. [Journal article]
Explanatory memorandum, local and regional media: watchdogs of democracy, guardians of community cohesion Gulyas, A., (2023): Council of Europe. [Research report]
Local and community media in Europe. A comparative analysis of the media pluralism monitor data between 2020 and 2023 Gulyas, A., (2023). San Domenico di Fiesole (FI) Italy. [Research report]
Management actions to address the climate emergency: Motivations and barriers for SMEs and other societal micro/meso-level groups O'Leary, S., Lieberman, S., Gulyas, A., Ogilvie, M., Bates, D., Heath, T., Pelz, C., Williams, S., Shalet, D.: Elsevier. [Journal article]
Places and spaces without news: The contested phenomenon of news deserts Gulyas, A., Jenkins, J., Bergstrom, A., (2023): cogitatio. [Journal article]
The three ‘Cs’ of digital local journalism: Community, commitment and continuity Gulyas, A., Hess, K., (2023): Taylor & Francis. [Journal article]
The climate emergency across business, community and campaign groups: motivations and barriers to driving change for the common good O'Leary, S., Gulyas, A., Lieberman, S., Ogilvie, M., Bates, D., Heath, T., Shalet, D.. [Journal article]
The climate emergency across business, community and campaign groups: Motivations and barriers to driving change for the common good O'Leary, S., Lieberman, S., Gulyas, A., Ogilvie, M., Bates, D., Heath, T., Pelz, C., Williams, S., Shalet, D., (2024): Canterbury Christ Church University. [Journal article]
Ethical implications of key concepts and issues in current local media research Gulyas, A., Baines, D., (2021): Abramis Academic. [Journal article]
Local news deserts Gulyas, A., (2021), Reappraising Local and Community News in the UK: Media, Practice and Policy: Routledge. [Book chapter]
Independent family-owned local media groups? O'Hara, S., The Routledge Companion to Local Media. London: Routledge. [Book chapter]
Routledge companion to local media and journalism, (2020). London and New York: Routledge. [Book]
Experiencing local news online: audience practices and perceptions Gulyas, A., O'Hara, S., Eilenberg, J., (2018): Taylor & Francis. [Journal article]
Hybridity and social media adoption by journalists: an international comparison Gulyas, A., (2016): Taylor & Francis. [Journal article]
Social media and journalism: hybridity, convergence, changing relationship with the audience and fragmentation Gulyas, A., (2016), Routledge Companion to Digital Journalism Studies: Routledge. [Book chapter]
Global Social Journalism Study 2015 Pole, K., Gulyas, A., (2015). Chicago: Cision US. [Report]
Social journalism study 2015: United Kingdom Pole, K., Gulyas, A., (2015). Germany: Cision Germany. [Report]
Social media adoption and digital literacy in small third sector organisations Gulyas, A., Media, Communication and Cultural Studies Association Annual Conference. [Conference paper]
Transformative potentials of social media in communities Gulyas, A., The Centre for Research on Communities and Cultures Annual Conference. [Conference paper]
What is community? Gulyas, A., Centre for Research on Communities and Cultures: Media, Art & Design Research Seminar. [Lecture]
Evolving social media practices of journalists: an international comparative study Gulyas, A., Hybridity and the News: Hybrid Forms of Journalism in the 21st Century. [Conference paper]
Social Journalism Study 2014 - Finland Pole, K., Gulyas, A., Cision.de, (2014). Cision Finland: Cision Germany. [Report]
'Social Journalism' Studie 2012-2013 - Deutschland Pole, K., Gulyas, A., Rehkopf, F., Cision Germany, Canterbury Christ Church University, (2013). Frankfurt: Cision Germany. [Report]
Public service media in local communities: a case study from England Gulyas, A., (2013), Public Service Media In The Digital Age: International Perspectives. Newcastle: Cambridge Scholars Publishing. [Book chapter]
Public service media in the digital age: international perspectives, (2013). Cambridge: Cambridge Scholars Publishing. [Book]
Social Journalism Study 2013 - United Kingdom Pole, K., Gulyas, A., (2013). Frankfurt: Cision Germany. [Report]
Social media and journalism study 2013 - Finland Pole, K., Gulyas, A., (2013). Frankfurt: Cision Europe. [Research report]
Social media and journalism study 2013 - Sweden Pole, K., Gulyas, A., (2013). Germany: Cision Germany. [Report]
The influence of professional variables on journalists' uses and views of social media: a comparative study of Finland, Germany, Sweden and the United Kingdom Gulyas, A., (2013): Taylor & Francis. [Journal article]
Changing business models and adaptation strategies of local newspapers Gulyas, A., (2012), What Do We Mean By Local?. Bury St Edmunds: Arima. [Book chapter]
Journalists views and use of social media: Cision Social Journalism Study 2012: global report Pole, K., Gulyas, A., Rehkopf, F., Cision Germany, Canterbury Christ Church University, (2012). Frankfurt: Cision Germany. [Report]
Demons into angels? Corporate social responsibility and media organisations Gulyas, A., (2011): Berghahn Journals. [Journal article]
MediaMorphosis: the political economy of the print media in east central Europe during the first decade of the post-Communist era Gulyas, A.: LAP Lambert Academic Publishing. [Book]
Changing production ecology of regional media Gulyas, A., (2010), European Media Management Education Association. [Conference paper]
Regional media in crisis? Structural and environmental challenges in the media in Kent Gulyas, A., (2010), Open Research Seminar. [Lecture]
Corporate social responsibility in the British media industries: preliminary findings Gulyas, A.: SAGE. [Journal article]
European integration and East Central European media Gulyas, A., International Association for Media and Communication Research Conference. [Conference paper]
Responsible press organisations? Gulyas, A., Press Under Pressure. [Conference paper]
European integration and East Central European media Gulyas, A., European Film and Media Culture. Copenhagen: Museum Tusculanums Forlag. [Book chapter]
Public images and private lives: the case of Hungary Gulyas, A., (2004). [Journal article]
Western influences in the print media of Post-Communist East-Central Europe Gulyas, A.. [Journal article]
Print media in Post-Communist East Central Europe Gulyas, A.. [Journal article]
Researching transition Gulyas, A., (2003), Europe: Lives in Transition. Harlow: Pearson Education. [Book chapter]
Democratisation and the mass media in Post-Communist Hungary Gulyas, A., (2002). [Journal article]
Communist media economics and the consumers: the case of print media of East Central Europe Gulyas, A.. [Journal article]
The development of the tabloid press in Hungary Gulyas, A., (2000), Tabloid Tales: Global Debates over Media Standards. Lanham, USA: Rowman and Littlefield. [Book chapter]
Structural changes and organisations in the print media markets of Post-Communist East Central Europe Gulyas, A., (1999): European Institute for Communication and Culture. [Journal article]
In the slow lane on the information superhighway: Hungary and the information revolution Gulyas, A., (1998): SAGE Publications Ltd. [Journal article]
Kolonizacia medii alebo triumf trhovej liberalizacie? (Media colonisation or the triumph of market liberalization?) Gulyas, A., (1998). [Journal article]
Tabloid newspapers in post-communist Hungary Gulyas, A., (1998): European Institute for Communication and Culture. [Journal article]

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Contact me

agnes.gulyas@canterbury.ac.uk

01227922907

Thorne & Fynden (FYs03), Canterbury

Professor Agnes Gulyas