Welcome to Canterbury Christ Church University (CCCU) and here’s to starting your BSc Marketing (Hons) at Christ Church Business School! We have no doubt that you have made the right choice, and we will be with you every step of the way during the next three or four years of study to support your learning. You will engage with a range of key marketing topics, for example Marketing Metrics, Consumer Insights Analysis, Brand Management, Public Relations, Digital Marketing and Social Media Marketing to prepare you for work in this dynamic sector.

Christ Church Business School is a caring and supportive community, and we provide lots of opportunities to network with other students and external experts. Our lecturers will support you to build your knowledge and skills and to progress into a good graduate career. We make sure there are lots of opportunities to work with other students and make life-long friends.

 

Employability

While your first graduate job may seem far in the future, it’s never too soon to start filling your graduate CV with academic, practical and work-related activities. In the first year, you will be taught the principles of studying at HE and will explore the marketing industry to help form a career interest. In your second year, you will spend a semester developing your personal brand as a Marketing professional (CV, LinkedIn, virtual interviews, psychometric tests and practice for graduate recruitment centres).

Rory Hope is a former student of Marketing at Christ Church Business School, having graduated with a first-class Honours degree in 2014. Rory is currently the Senior Inbound Marketing Manager at Remote, a company focused on “opening the vast potential of the world for every person, business, and country, building a world where every person and business truly belongs”. Prior to joining Remote, Rory served as the Marketing Director and Head of Inbound Marketing at Semetrical, an innovative digital marketing agency.

James Enderby is a Digital Marketing Strategist specialising in Pay Per Click (PPC), SEO (Search Engine Optimisation), Social Media, Email and Website marketing, having graduated with a BSc in Marketing from Christ Church Business School in 2019. James started his career as an Account Manager at Digitalbeans, and has progressed to Marketing Manager in B2B.

All students have the option to do a one year placement between their second and final year.

Sage Sealy, a Marketing student graduating in 2022, told us:

“During my placement year, I was able to utilise my academic knowledge and transfer my working knowledge, allowing me to develop my understanding of the field and create examples for university-taught theories out of the operations to which I contributed on a daily basis. My scope of the industry has been forever changed and it provided me with real insight into its future.”

Our NSS feedback around employability includes positive comments such as:

"I have had lecturers who are involved in the advertising and marketing industry, so this allows me to have insight into different types of job roles. I have done two different simulations for marketing; I have found these useful and they helped expand my knowledge."

 

Support & Wellbeing

Starting university can be daunting but don’t worry, this is completely normal. We understand that you have made a big step toward achieving your future goals and want to help you make the most of all that is on offer.

Importantly, we care about you, your wellbeing and success. At Welcome Week, you will be allocated a personal academic tutor (PAT) to guide you on your personal development journey but there is a wider University network related to finance, mental health and study skills to support.

 

Final year students who completed the National Student Survey in 2023 told us:

“I had very kind and positive lecturers which made me feel at ease when I found certain things difficult to understand.”

“Teachers for my modules were excellent pushing me to do well throughout my modules and explaining how it will be useful in the future.”

“Most of my lecturers are very helpful and kind, with a clear passion for what they are teaching, and show genuine care for our work and wellbeing. I felt supported with my mental health with good access to therapy and help with disabilities.”

 

You can also keep up to date with what is going on in our Faculty and count down to beginning your studies with us by following us on Instagram

 

Every academic year at Christ Church Business School is divided into two semesters and you study three modules in each one.

During Semester 1 you may study;

• Academic and Professional Marketing Development
• Introduction to Marketing
• Economics

In your second semester, you will study;

• Introduction to Branding & Advertising
• Marketing Metrics
• Managing People in Organisations

Guest speakers frequently attend our sessions, sharing their current practice and knowledge. Where possible we arrange excursions, for example to a leading biscuit factory in Belgium or the Museum of Brands in London to understand the background and history of branding and socialise with fellow students as we grow our Advertising and Marketing student community.

 

Learning at Christ Church Business School on the BSc Marketing (Hons) course

To help you settle into your new course we have a welcome week starting on the week of Monday, 16th September 2024 with lots of activities for you to familiarise yourselves with the way we teach and support you throughout your degree. And it’s a great place to start making friends!

 

Community

On the social side, the Student Union (CCSU) has a huge range of clubs and societies – all of which have unique social calendars of their own and offer endless opportunities to make lifelong friends and discover new hobbies. And you can always create your own society and cultivate your own community!

CCSU will be hosting their Welcome Fayre on Wednesday 18th September 2024. Make sure you keep checking the CCSU website for further details and how to get involved.

We understand that you may be nervous about your first few weeks on campus but rest assured - you'll be joining a nurturing and supportive environment where diversity, equality and individuality are part of everything we do.

You can find out more about our welcoming community and making friends.

If you are an International Student joining us then please see our International Student Support pages for further information and guidance.

 

Before you start your studies, you can get stuck in with some reading and viewing.

We’d recommend you take a look at the following publications:

Fundamentals of Marketing, 2nd edition by Paul Baines et al. Published by Oxford University Press (2021).

15 Key Marketing Trends to Watch for in 2024 by Forbes Magazine.

How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand by The Drum. 

Brand Extension Fails by Frank Schab, CEO of Six Degrees, a marketing agency.

7 Podcasts to Listen to if You’re a Marketing Student.

10 Movies Every Marketing Professional Should Watch At Least Once.

The DMA (Data and Marketing Association) Events and Upcoming Webinars pages