International charity works with students on national campaign
30 April 2015
Canterbury Christ Church University Public Relations, Media and Marketing students have been given the unique opportunity to develop a national public relations campaign for international charity, Progressio, working with Cision media database.
Progressio aims to help people and communities across the world with overcoming the barriers that keep them in poverty.
In celebration of the charity’s 75th anniversary, Christ Church students were contacted to create a campaign to promote the successes that the charity has had over the years. In return for the students’ hard work, Progressio offered a two week internship in their Marketing Department to the student who created the charity’s favourite campaign.
Kristine Pole, Senior Lecturer in the Business School, said: “This project gave students a chance to use their creative skills to meet the client brief and use industry-standard software to learn how it could be implemented, which is often difficult to recreate outside a work environment. It’s projects like this one that give students the skills that they need to be employable.
“I was really pleased that Cision were willing to allow us to use their database for educational purposes but one that had a real benefit for Progressio as well who were later allowed to use the media contacts students had identified in their work.”
Around 130 students from the North Holmes and Broadstairs campuses submitted their campaign ideas which were marked and observed by their programme tutors. Out of the submissions 15 were shortlisted to be sent to the charity for the final say.
Progressio titled Alex Aylett the successful student, offering him the internship within their London office. Alex will spend his time implementing his campaign through the charity’s corporate social media channels.
Alex Aylett, third year Public Relations, Media and Marketing student, said: “I am very happy that my idea was chosen by Progressio, they do fantastic work and I am pleased that I have been able to contribute to their efforts. After graduating, I am looking for job opportunities in marketing and advertising, so the ability to mention that I created the concept for an international charity campaign will really help launch my career.
“It will be interesting to see how they have developed the campaign. I am looking forward to seeing something I wrote for an assignment being brought to life and launched on an international scale.”
The Business School has worked in partnership with Cision for almost five years, where students are given rare access to valuable information for journalists to help them with their Public Relations module.
Notes to Editor
Canterbury Christ Church University is a modern university with a particular strength in higher education for the public services.
With almost 18,000 students across Kent and Medway, its courses span a wide range of academic and professional subject areas.
- 97% of our UK graduates were in employment or further studies six months after completing their studies*.
- We are the number one choice for local people looking to study at university in Kent (2013 UCAS).
- We are one of the South East’s largest providers of education, training and skills leading to public service careers.
*2012/13 Destination of Leavers from Higher Education survey