Press Release

18 April 2012

Students from the popular music and popular culture module, part of the Media and Cultural Studies degree, were given a unique opportunity to hear first hand about the relationship between the Corporate and Independent music industry.

Earlier this month, Rich Walker, Head of Press for 4AD, an independent record label which is part of the largest group of labels in the world, visited the University to discuss how creativity, authenticity and marketing work together in the interest of both the musical artists and the independent company.

Dr Shane Blackman, Reader in Cultural Studies at the University, said: “The effect that industry speakers have on our students after they undertake a master class is astounding. The insight and real-life experience that the experts convey not only helps them understand the nature of the music industry but enlightens them to the opportunities and possibilities they can aspire to in their future careers.” 

Part of the Beggars Group, 4AD is well known for introducing some of the world’s finest alternative talents, including an unlikely UK number one single in 1987 ‘Pump Up the Volume’ which arguable launched dance music into the mainstream.

The Popular Music and Popular Culture module takes an in-depth look at the production, distribution and consumption of Western popular music and examines the corporate and independent music scene.

Earlier this year, Paul Stokes Associate Editor at Q magazine also undertook a master class with students on this module. Read more about Paul’s visit and master class here:

Notes to Editor

Canterbury Christ Church University

Canterbury Christ Church University is a modern university with a particular strength in higher education for the public services.

With nearly 20,000 students, and five campuses across Kent and Medway, its courses span a wide range of academic and professional subject areas.

•We are the third highest university in England for student employability, with 94.3% of our recent UK graduates in employment or further study six months after graduating*.

•Christ Church is the number one choice for local people looking to study at university in Kent (2010 UCAS).

•We are the South East’s largest provider of courses for public service careers (outside of London).

•2012 is the University’s Golden Jubilee, reflecting on 50 years of higher education and innovation.

*2009/10 Destination of Leavers from Higher Education survey

About 4AD

4AD, now in its thirty second year, is one of the world's most celebrated independent record labels. The company is famed for its extraordinary roster, having launched the careers of Bauhaus, Dead Can Dance, Cocteau Twins, Pixies, Throwing Muses and This Mortal Coil. Currently, 4AD has experienced their most successful period since the heyday back in the 80s with a roster that includes the cream of the underground; Ariel Pink's Haunted Graffiti, Bon Iver, Deerhunter, Gang Gang Dance, Grimes, St. Vincent, The National, tUnE-yArDs and more are all on the books.


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Last edited: 14/12/2018 22:15:00