26 January 2012
Double Ivor Novello Award winner Eg White has given a song writing master class to Commercial Music students at Canterbury Christ Church University.
The British musician, songwriter and producer started his career in the 1980s as part of Brother Beyond, but is now known for his song writing skills with successful pop acts such as Adele, Duffy, Will Young and James Morrison.
White was awarded the Ivor Novello Award for Best Song Musically and Lyrically in 2004, for his song ‘Leave Right Now’, which was recorded by Will Young in 2003, and reached number 1 in the UK Singles Chart. He has also enjoyed continued chart success with acts such as Duffy, Adele, James Morrison, Joss Stone and Will Young, and had hits with numerous other artists including Pink, Kylie Minogue, Natalie Imbruglia and Florence and the Machine.
In 2009 White was awarded his second Ivor Novello Award for 'Songwriter of the Year', and in 2010 he enjoyed his second UK number one with the Diana Vickers single ‘Once’, a song he wrote with Cathy Dennis.
He has recently worked with X Factor finalist Rebecca Ferguson on her debut album.
This was Eg’s first ever master class in song writing and he described the talents of the Broadstairs Campus students as very diverse. He explained: “There were some pockets of extremely interesting things happening in their song writing, with some pushing hard against regular culture and other running with it. Totally different and very diverse.
“My advice to the students would be to try very hard and try different things, but being unique is difficult. There are some things that are important when writing songs, but there’s not a formula. There are guidelines that you cross at your peril, but no magic formulas – otherwise we would all be writing number one hits.
“The key is asking yourself ‘would I play it for pleasure?’ and if you wouldn’t and don’t get a kick from listening to it, then walk away. If you’ve finished a song and you don’t really want to play it again don’t go back, start afresh. Listen to yourself and be honest; don’t do anything for an imagined audience.
“There are still good song writers out there and I believe there is a tremendously strong desire for people to write their own music. When someone is a good writer I just try stay out of the way and give them the backing to help them move forward. It’s a calculation I take early on and continuously when writing with someone. Rebecca Ferguson is one of the best I’ve had come through my door in years. She’s a brilliant writer and performer and someone with a tremendous future.”
For more information on the University's Commercial Music degree programmes visit: www.canterbury.ac.uk/Broadstairs
Notes to Editor
Canterbury Christ Church University
Canterbury Christ Church University is a modern university with a particular strength in higher education for the public services.
With nearly 20,000 students, and five campuses across Kent and Medway, its courses span a wide range of academic and professional subject areas.
•We are the third highest university in England for student employability, with 94.3% of our recent graduates in employment or further study six months after graduating*.
•Christ Church is the number one choice for local people looking to study at university in Kent (2010 UCAS).
•We are the South East’s largest provider of courses for public service careers (outside of London).
•2012 is the University’s Golden Jubilee, reflecting on 50 years of higher education and innovation.
*2009/10 Destination of Leavers from Higher Education survey