17 May 2011
Canterbury Christ Church University held its first Media Campaign Awards ceremony on Tuesday 3 May after a challenging competition aimed at helping local charities.
In the back - Dr Andy King, Aleksandra Atanasova (student), Judy Challis (CCCU). In the front - Samuel Hogbin, Sara Joce, Lydia Hammond and Ann Page (Build A School)
The competition was jointly organised by the University’s Department of Media and Employability and Careers Services and it encouraged Media students to propose and develop new marketing campaigns to support local charities.
The charities involved were: Thanet Animal Group (TAG) Pet Rescue, Kent Cancer Trust, Build A School, Young Carers and Riding with the Disabled Association.
At the awards ceremony, hosted by Dr Andrew King, Reader in Print History at the University, five projects were presented and judged.
The winning team was Degree Advertising, working with Build A School. The group successfully identified their target market and developed ideas on fundraising events, promotion through schools, t-shirts and promotional materials. The students also approached Build-A-Bear and the two parties are now discussing a potential collaboration.
Ann Page, UK Coordinator for Build A School, said: “I was extremely impressed with the hard work and dedication that Sara, Samuel, Lydia and Aleksandra put in to help us develop ideas on fundraising and to raise the profile of our new sustainable living Tickbird Visitor Centre in Malawi. We are very excited about using some of the ideas in our future advertising and fundraising campaigns."
Professor David Bradshaw, Head of the Media Department, who presented the award to the winning team, said: "This exciting initiative not only shows students how their studies matter to the world of work but, by exchanging knowledge with and serving the community at large, demonstrates the University’s fundamental commitment to the ethical use of business expertise."
Due to the success of this year’s projects and ceremony, the Department of Media plan to run the awards next year as well.
Notes to Editor
Build A School is a UK charity focused on supporting the developing world in two key ways:
- To fund the building of classrooms in developing countries;
- To provide education in sustainable living.
Build A School works hard to fund sustainable development education centers in locations accessible to both adults and children, where we can partner local communities and share knowledge and technologies.
Canterbury Christ Church University
Canterbury Christ Church University is a modern university with a particular strength in higher education for the public services.
With nearly 18,000 students, and five campuses across Kent, its courses span a wide range of academic and professional expertise.
- In 2010 the Faculty of Education received top grades in its Ofsted report for primary, secondary and post-compulsory programmes, together with its employment-based routes into teaching. The University’s primary provision has the unique record of having been awarded the highest Ofsted grades in all inspections since 1996.
- Over 90 per cent of our graduates gain employment or are in further study in the first six months after graduating.
- Along with over a thousand undergraduate, postgraduate and professional training courses on offer, we are also home to world-leading and internationally recognised research in Education, History, Music and Sports Related Studies.
- Canterbury Christ Church University was founded in 1962 by the Church of England as a teacher training college.