You can use LibrarySearch to search for the books you need. Just type in a few words from the title plus the surname of the author(s) into the search box. If you get stuck – please ask!

You will find the majority of the Marketing book collection at classmark 658 to 659 (on the 3^rd floor at Augustine House):

• 658.8 – Marketing
• 658.802 – Strategic marketing
• 658.812 – Customer relations
• 658.82 – Sales promotion
• 658.83 – Market research
• 658.834 – Consumer research
• 658.84 – Export marketing
• 659.1 – Advertising
• 659.144 – Digital advertising
• 659.2 – Public relations

Remember to check the different areas housing the 7-day loan (open shelves) and 4-week loans (moving shelves).

You can browse printed copies of journals on the 2nd floor of Augustine House in the silent zone (west wing). These are for use in the library only. However, most journals are also available online.

All of the following Marketing journals are available online:

• Harvard Business Review
• Industrial Marketing Management
• Journal of Business and Industrial Marketing
• Journal of Consumer Marketing
• Journal of Current Issues & Research in Advertising
• Journal of Marketing
• Journal of Marketing Communications
• Journal of Marketing Management
• Journal of Marketing Practice
• Journal of Marketing Research
• Journal of Marketing Theory & Practice
• Journal of Product and Brand Management
• Journal of Strategic Marketing
• Marketing Intelligence and Planning
• Marketing Week

You can see which journals are available online by using LibrarySearch. Make sure you log in first! (You will need your university username and password).Try entering the title of a journal into the search box or using the “Find e-journals by title” link.

You can also browse e-journals by subject, using Browzine. This software allows you to read a journal like an e-book, so you can look through the whole journal rather than just individual articles. There is an app so you can use it easily on your phone or other mobile device. 

You can find individual journal articles to read online by doing a quick search in LibrarySearch. Try searching for a key word or phrase connected with your research topic, e.g. “digital marketing”. See our quick guide for more information.

Open access journals

The Directory of Open Access Journals includes Marketing journals. Open access journals are usually scholarly, but the difference is, the publishers of these journals believe in making their research freely accessible to anyone with an internet connection. This means that you (or your institution) don’t have to have a subscription to the journal to be able to read the articles they publish.

There are lots of databases that contain articles about marketing, and they are all available via LibrarySearch – just click on the “Find databases” link in the left-hand menu and you will see an alphabetical list. Browse the list until you find the one you want.

The most useful databases for your subject include:

Business Source Premier: A major business research database, providing access to over 2,100 full text journals covering the subject areas of marketing, management, finance, accounting and economics. Additional full-text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

Financial Times FT.com: Online version of the Financial Times offering the latest UK and international business, finance, economic and political news, comment and analysis. Sign up with your university CCCU email address and password to access additional content, including special in-depth industry and regional reports. Once registered, you can access via mobile devices both on and off campus.

LexisLibrary Newspapers UK: Online access to all national and regional newspapers covering the last twenty years.

Mintel Reports: From the world’s leading market intelligence agency, this database provides market research, market analysis, competitive intelligence, product intelligence and lots of useful data.

Mintel Trends: Consumer trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behaviour.

SAGE Journals: Contains full-text articles from over 1,000 journals across all disciplines, including economics, management and marketing.

Taylor and Francis Online Journals: Large multi-disciplinary database providing full-text access to Taylor and Francis and Routledge journals from 1997 onwards.

World Advertising Research Center (WARC): An online service offering advertising best practice, evidence and insights from the world’s leading brands. Also includes company profiles, articles, case studies and research on key marketing topics.

Kanopy is a great video-streaming service which includes a number of documentaries. Plus, we have access to Box of Broadcasts (BoB) which archives British TV and radio broadcasts. A great feature is that you can take clips of programmes and put them in your presentations or analyse the transcripts.

Recommended websites:

The British Library’s Business and Management Portal – Will help you find high quality management research and marketing publications. You will need to register to view most of the content but this is straightforward. You will not be able to view the full text of journal articles so after identifying useful articles you will need to check LibrarySearch to see if you can access the article you need.

Business Information Sources – A collection of useful sources of business and marketing information selected by Karen Blakeman.

Office for National Statistics – provides statistical data on the economy, population and society at a national and local level.