Artificial intelligence and machine learning are already making an impact on how organisations communicate, target their audience and develop their online content. Author and Keynote speaker Katie King will share with participants how AI could fundamentally change the nature of work and tasks for every PR/marketing and comms department. Katie will outline case studies of successes and failures, showcasing AI being used across the PR and marketing spectrum.
This will cover key vendors and tech disruptors, and some of the hot topics of ethics, innovation and transparency. Katie will also share the Scorecard for Success, featured in her best-selling book - Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page https://www.amazon.co.uk/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393
By the end of this webinar you will gain understanding of AI in PR, marketing and communication; hear tips about how to start out with AI; and learn insights into practical applications of AI. The fee for the event is £75 plus VAT.