Staff Profile


Professor Agnes Gulyas

Professor in Media and Communications

School: School of Media, Art and Design

Campus: Canterbury

Tel: 01227 922907

Profile summary

Professor Ágnes Gulyás is a Professor in Media and Communications at the School of Media, Art and Design. She is the co-director of the Centre for Resaerch on Communities and Cultures, CCCU and teaching on the Media and Communications, Multimedia Journalism and MA by Research programmes and supervises PhD students in the School.

Ágnes' research interests include digital transformations, social media and journalism, local media and local communities, media organisations and industries. 

Research and knowledge exchange

Current and recent research and knowledge exchange projects include:

With Professor Ilona Biernacka. 'Digital Local Public Sphere and Local Communication Online’, European Commission (Horizon 2020, Marie Sklodowska-Curie Individual Fellowships for Prof Biernacka to work at the Centre for Research on Communities and Cultures)

‘Social Media and Journalism: International Comparative Study’ (annual survey projects, 2011, 2012, 2013, 2014, 2016, 2017) with Kristine Pole and Gorkana/Cision

'Social Media Adoption among Small Non-Profit Organisations' (2015-2016) funded by Communities & Culture Network+, funded by UK Research Councils

‘Researching online news and communication in local communities’ October 2015-June 2016  

'Social Media and Community Volunteering' (2014-2015) funded by Communities & Culture Network+, funded by UK Research Councils

'Museums in the Digital Age' (in partnership with Museum Development Service for Kent & Medway; 2013-2014) funded by Arts Council England

'Communities, Third Sector Organisations and Social Media' (in partnership with Canterbury Voluntary Alliance, 2012-2014) funded by HEIF

'Neighbours Online' (2010-2011) 

'Corporate Social Responsibility of Multinational Media Companies' (2010) 

'Changing Production Ecology of Local Newspapers in Britain' (2009-2010) 

Teaching and subject expertise

I welcome PhD proposal in the following areas: digital transformations, communities, media organisations and industries, journalism, social media, local media and communication, European media and media systems, comparative media studies.

External activities

External roles include:

Fellow of the Higher Education Academy

Strategic Reviewer and member of the AHRC Peer Review College

Member of the Executive Committee of the Media, Communication and Cultural Association (MeCCSA)

Member of the Digital Economy 'Communities and Culture' Network+

Conferences I organised:

MeCCSA 2016:

'Communities and Digital Transformation', Canterbury Christ Church University, 12th June 2013

'Social Media, Journalism and Communication Practitioners', International Symposium, Canterbury Christ Church University, 7 September 2012

with Ferenc Hammer, ELTE, Hungary 'Audiences, Users, and Producers of Public Service Content' International Symposium, Canterbury Christ Church University, 23 May 2012


Selected conference:

‘Consumption and Perceptions of Local News Online’ presented at MeCCSA 2019, University of Stirling, 8-11 January 2019

‘Cultures and perceptions of news online’ presented at ECREA 2018, University of Lugano, 31 October – 3 November 2018

‘What is local news online? Audience perceptions and consumption patterns of local news in the digital age’ with Sarah O’Hara presented at ‘Future of Journalism 2017’ conference, University of Cardiff, 14-15 Sept 2017

‘Social media adoption by journalists in different media systems’ presented at Culture, Media, Equality and Freedom, MeCCSA Annual Conference 2017, University of Leeds, Leeds, 11-13 Jan 2017

‘Local communications and news online’ with Sarah O’Hara presented at the Local Media, Dealing with the Local: Media, Proximity and Community’ Pre-Conference to ECREA´s sixth European Communication Conference, ECC, Prague, Czech Republic, 8 November 2016

‘Perception of the EU in UK media’ invited plenary speaker at World Journalism Congress, Auckland, New Zealand, 13-16 July 2016

‘Social media adoption by journalists: an international comparison’ invited plenary speaker at World Journalism Congress, Auckland, New Zealand, 13-16 July 2016

‘Social media adoption and digital literacy in small third sector organisations’ paper presented at annual conference of MeCCSA, 7-9 January 2015, Northumbria University,

‘Evolving Social Media Practices of Journalists: an International Comparative Study’ paper presented at Hybridity and the News: Hybrid Forms of Journalism in the 21st Century international conference, Department of Applied Linguistics, Faculty of Arts and Philosophy, Vrije Universiteit Brussel (VUB), Belgium, 4-5 December 2014.

' Adoption of social media among journalists in Australia, Canada, France, Finland, Germany, Sweden, UK, US' paper to be presented at Challenging Communication Research, 2013 Conference of the International Communication Association, London, 17-21 June 2013.

'Changing Production Ecology of Regional Media' paper presented at the European Media Management Association Annual Conference, University of Westminster, London, UK, Marylebone Campus, 5-6 February 2010.

Publications and research outputs

Selected publications include:

(in progress) co-editor with David Baines Routledge Companion to Local Media and Journalism, Routledge (estimated date of publication is 2020)

with Sarah O’Hara and Jon Eilenberg (2018) ‘Experiencing local news online: audience practices and perceptions’, in: Journalism StudiesDOI: 10.1080/1461670X.2018.1539345

‘Hybridity and social media adoption by journalists’ in: Digital Journalism first published: 28 September 2016, DOI: 10.1080/21670811.2016.1232170

‘Social Media and Journalism: Hybridity, Convergence, Changing Relationship with the Audience and Fragmentation’ in Eldridge and Franklin (2016) (eds.) Routledge Companion to Digital Journalism Studies, Routledge.

Final project report and Policy recommendation report, 'Social media and Small non-profit organisations’, project funded by Communities and Cultures Network+, March 2016,

Gulyás and Hammer (2013) (eds) Public Service Media In The Digital Age: International Perspectives¸ Cambridge Scholars Publishing.

'The influence of professional variables on social media use and views about the tools among UK journalists' in: Digital Journalism, 2013, DOI: 10.1080/21670811.2012.744559.

'Changing Business Models and Adaptation Strategies of Local Newspapers' in John Mair, Neil Fowler, Ian Reeves (eds by) What Do We Mean By Local?, 2012, Arima publishing.

'Public service media in local communities: a case study from England' in: Gulyas and Hammer (2013) (eds) Public Service Media In The Digital Age: International Perspectives¸ Cambridge Scholars Publishing.

‘Corporate social responsibility in the British media industries — preliminary findings’ in:Media, Culture & Society, July 2009, Volume 31, No. 4; pp657-668.

Western influences in the Print Media of Post-Communist East-Central Europe’ in: The Journal of International Communication, Vol. 10, No. 1, 2004, pp 108-130.

‘Print Media in Post-Communist East Central Europe’ in: European Journal of Communication, Vol. 18. No.1, 2003, pp 81-106.

Communist Media Economics and the Consumers - The Case of Print Media of East Central Europe’, in: JMM- The International Journal on Media Management, 2001, Vol 3, Issue 2, pp74-81.


Connect with us

Last edited: 05/12/2017 11:40:00