Staff Profile


Professor Agnes Gulyas

Professor in Media and Communications

School: School of Media, Art and Design

Campus: Canterbury

Tel: 01227 922907

Profile summary

Professor Ágnes Gulyás is a Professor in Media and Communications at the School of Media, Art and Design. She is the co-director of the Centre for Resaerch on Communities and Cultures, CCCU and teaching on the Media and Communications, Multimedia Journalism and MA by Research programmes and supervises PhD students in the School.

Ágnes' research interests include digital transformations, social media and journalism, local media and local communities, media organisations and industries. 

Research and knowledge exchange

Current and recent research and knowledge exchange projects include:

'Social Media Adoption among Small Non-Profit Organisations' (2015-2016) funded by Communities & Culture Network+, funded by UK Research Councils

‘Researching online news and communication in local communities’ October 2015-June 20016 HEIF funded  

'Social media and Journalism: an International comparative study (2015-2016) with Pole, K. and Gorkana/Cision

'Social Media and Community Volunteering' (2014-2015) funded by Communities & Culture Network+, funded by UK Research Councils

'Museums in the Digital Age' (in partnership with Museum Development Service for Kent & Medway; 2013-2014) funded by Arts Council England

'Communities, Third Sector Organisations and Social Media' (in partnership with Canterbury Voluntary Alliance, 2012-2014) funded by HEIF

'Social Media and Journalism: a European comparative survey' - (2011-) with Cision German; See most recent findings »

'Neighbours Online' (2010-2011) funded by HEIF

'Corporate Social Responsibility of Multinational Media Companies' (2010) funded by HEIF

'Changing Production Ecology of Local Newspapers in Britain' (2009-2010) funded by HEI

Teaching and subject expertise

I welcome PhD proposal in the following areas: digital transformations, communities, media organisations and industries, journalism, social media, local media and communication, European media and media systems, comparative media studies.

External activities

External roles include:

Fellow of the Higher Education Academy

Member of the AHRC Peer Review College

Member of the Executive Committee of the Media, Communication and Cultural Association (MeCCSA)

Member of the Digital Economy 'Communities and Culture' Network+

I am also an External Director, Canterbury’s Community and Student Radio station.

Recent conferences I organised:

MeCCSA 2016:

'Communities and Digital Transformation', Canterbury Christ Church University, 12th June 2013

'Social Media, Journalism and Communication Practitioners', International Symposium, Canterbury Christ Church University, 7 September 2012

with Ferenc Hammer, ELTE, Hungary 'Audiences, Users, and Producers of Public Service Content' International Symposium, Canterbury Christ Church University, 23 May 2012


Selected conference:

Forthcoming: plenary speaker at World Journalism Congress, Auckland, New Zealand, July 2016

‘Social media and community volunteering’ paper presented at Communities Cultures Network+ event, University of Leeds, September 2015

‘Social media adoption and digital literacy in small third sector organisations’ paper presented at annual conference of MeCCSA, 7-9 January 2015, Northumbria University,

‘Evolving Social Media Practices of Journalists: an International Comparative Study’ paper presented at Hybridity and the News: Hybrid Forms of Journalism in the 21st Century international conference, Department of Applied Linguistics, Faculty of Arts and Philosophy, Vrije Universiteit Brussel (VUB), Belgium, 4-5 December 2014.

' Adoption of social media among journalists in Australia, Canada, France, Finland, Germany, Sweden, UK, US' paper to be presented at Challenging Communication Research, 2013 Conference of the International Communication Association, London, 17-21 June 2013.

With Kristine Pole, 'Social Journalism Study 2012: an International Comparative Study of Social Media Use and Attitudes among Journalists and Media Professionals' paper presented at Social Media, Journalism and Communication Practitioners, International Symposium, CCCU, 7 September 2012.

'Perceptions and Use of Social Media among European Journalist' paper presented at MeCCSA (Media, Communication and Cultural Studies Association) 2012 Conference Bedfordshire Institute of Media Arts and Performance, 11th, 12th and 13th January 2012.

'Changing Production Ecology of Regional Media' paper presented at the European Media Management Association Annual Conference, University of Westminster, London, UK, Marylebone Campus, 5-6 February 2010.

 ‘Media Ownership in East Central Europe in a European comparative perspective’ paper presented at IAMCR conference, Media, Communication, Information: Celebrating 50 Years of Theories and Practices, 23-25 July 2007, Unesco, Paris.

Publications and research outputs

Selected publications include:

Forthcoming: ‘Social Media and Journalism: Hybridity, Convergence, Changing Relationship with the Audience and Fragmentation’ in Eldridge and Franklin (2016) (eds.) Routledge Companion to Digital Journalism Studies, Routledge.

Final project report, 'Social media and Small non profit organisations, Communities and Cultures Network+, March 2016

Gulyás and Hammer (2013) (eds) Public Service Media In The Digital Age: International Perspectives¸ Cambridge Scholars Publishing.

'The influence of professional variables on social media use and views about the tools among UK journalists' in: Digital Journalism, first published: 02 Jan 2013, DOI: 10.1080/21670811.2012.744559.

'Changing Business Models and Adaptation Strategies of Local Newspapers' in John Mair, Neil Fowler, Ian Reeves (eds by) What Do We Mean By Local?, 2012, Arima publishing.

MediaMorphosis, The Political Economy of the Print Media in East Central Europe During the First Decade of the Post-Communist Era, Saarbrucken: LAP Lambert Academic Publishing, 2011, ISBN: 978-3-8443-8326-3.

'Public service media in local communities: a case study from England' in: Gulyas and Hammer (2013) (eds) Public Service Media In The Digital Age: International Perspectives¸ Cambridge Scholars Publishing.

‘Corporate social responsibility in the British media industries — preliminary findings’ in:Media, Culture & Society, July 2009, Volume 31, No. 4; pp657-668.

‘European Integration and East Central European Media’ in European Film and Media Culture edited by Højbjerg, Lennard and Henrik Søndergaard, Museum Tusculanums Forlag, 2006, pp63-90.

Western influences in the Print Media of Post-Communist East-Central Europe’ in: The Journal of International Communication, Vol. 10, No. 1, 2004, pp 108-130.

‘Print Media in Post-Communist East Central Europe’ in: European Journal of Communication, Vol. 18. No.1, 2003, pp 81-106.

Communist Media Economics and the Consumers - The Case of Print Media of East Central Europe’, in: JMM- The International Journal on Media Management, 2001, Vol 3, Issue 2, pp74-81.


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Last edited: 05/12/2017 11:40:00