PhD Student Profile

Emma Graves

Emma Graves

PhD Student

School: Creative Arts and Industries

Campus: Canterbury

 

PhD title

Product Marketing and News Representations of Extended Reality Technologies

Research outline

Emma’s PhD is a multimodal mixed methods analysis of the connection between news representations and marketing strategies of extended reality (XR) technologies – an umbrella term for virtual reality (VR), augmented reality (AR) and mixed reality (MR). Her study analyses news coverage of XR in three online newspapers (the Sun, MailOnline and the Guardian) as well as marketing materials of five XR devices (Oculus Rift, Gear VR, Google Glass, Microsoft HoloLens and Magic Leap) from 2012 to 2017. The thesis considers the potential commercialisation of the news in the context of reporting on XR.

Supervisory Team

  • Dr Ruth Sanz Sabido 
  • Dr Andrew Butler 
  • Prof Agnes Gulyas 

Research Outputs

Sanz Sabido, R. and Kaylee Graves, E. (in progress) “News Values and the Postcolonial: An Analysis of the British Press”.

Kaylee Graves, E (2019) “The Role of Fiction in News Coverage of Extended Reality Technologies”. Paper presentation, annual conference of MeCCSA, 9 January.

Kaylee Graves, E. (2019) “Extended Reality Technologies: Evolution, News and Promotional Discourse”. Paper presentation via Skype, annual conference of MeCCSA Postgraduate Network, 2 July.

Kaylee Graves, E. (2019) “Promotional Discourse in News Coverage of Extended Reality Technologies”. Paper presentation, annual conference of MeCCSA, 10 January.

Kaylee Graves, E. (2018) “Positive Versus Negative News Representations of VR”. Paper presentation, annual conference of MeCCSA Postgraduate Network, 6 July.

Kaylee Graves, E. (2018) “Media Influence on Expectations of Virtual Reality”, Refractory, 30.

Kaylee Graves, E. (2018) “Virtual Reality in the News: Representations and Commercialisation”. Paper presentation, annual conference of Canterbury Christ Church University’s Postgraduate Research Association, 24 May.

Kaylee Graves, E. (2017) Representations of virtual reality in UK and US news (2014-2016). Masters Thesis. Canterbury Christ Church University.

Kaylee Graves, E. (2017) “News Media Representations of Virtual Reality”. Media, Art and Design Research Seminar, Canterbury Christ Church University, 15 March.

Sanz Sabido, R. and Kaylee Graves, E. (2017) “News Values and the Postcolonial: An Analysis of the British Press”. Social Science Seminar Series, Canterbury Christ Church University, 15 March.

Sanz Sabido, R. and Kaylee Graves, E. (2017) “News Values and the Postcolonial: An Analysis of the British Press”. Media, Art and Design Research Seminar, Canterbury Christ Church University, 1 March.

Guest Editing

MeCCSA Postgraduate Network 2018 Conference Special Issue: Communities and the Media Around the Globe, Networking Knowledge, 11(2), 2018.

MeCCSA PGN 2018 Conference: Contemporary News Discourse Around the Globe, Networking Knowledge, 12(1), 2019.

Teaching

UCAP (2019)

Sessional Lecturer on Media and Communications Programme (2018-present).

Additional Roles

Chair of MeCCSA Postgraduate Network (October 2019 to present).

Conference organising committee of MeCCSA Postgraduate Network 2018 annual conference (5-6 July).

Research Assistant to Ruth Sanz Sabido (2016-present).

 

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Last edited: 10/08/2020 10:53:00