PhD Student Profile


Dalal Belarbi

PhD Student

School: Creative Arts and Industries

Campus: Canterbury

Biographical note

Dalal is a full-time PhD student sponsored by the Algerian government. She had her BA in English Language and Linguistics in 2015 and MA in Advanced Studies in Contemporary Linguistics in 2017 from Belhadj Bouchaib University Centre in Ain Temouchent, Algeria. In 2018, Dalal started her PhD program in Media and Cultural Studies in Canterbury Christ Church University.

PhD Research Topic

Multidimensional Analysis of Algerian Influencers’ Performances and Discourse on YouTube and Instagram: Extending Descriptive Methods with Follow-up Analysis of Content of Videos.

Research outline

Dalal’s research sheds light on one of the practices of youth on two social media platforms which are YouTube and Instagram in Algeria. The youth that are taking part in this research are called distinctively ‘marketing influencers’, ‘social media celebrities’ or simply ‘influencers’. They advertise, entertain, motivate and, in some cases, they speak-up their political opinions. The study focuses on the context of the videos which goes from broad to specific from the Algerian culture to the Algerian social media platforms. It also studies the gender biases on YouTube and how the YouTubers’ discourses are structured. So, the research highlights the social inequalities between male and female YouTubers and how both genders are using social media platforms as alternative tools of expression instead of mainstream media especially when it comes to politics.

The data are collected using a mixed method approach based on analysis of statistics and content. The first phase is based on numerical existing data from YouTube and Instagram and the second one aims to explain the data using critical discourse analysis of the most watched videos on the influencers’ YouTube channels. These influencers create a multi-sectoral content that appeals to the audience’s logic whether it advertises, criticises or entertains. Yet, these audiences have initiated gender biases years ago that discouraged the females’ performances and confined the topics they tackle in their videos especially that there was a males’ monopoly on the platform because of the latter’s early presence on YouTube unlike the females.

Supervisory Team

  • Professor Shane Blackman (first supervisor)
  • Professor Agnes Gulyas (chair)


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Last edited: 04/06/2020 14:30:00