Staff Profile


Dr Joe Baxter-Webb

Senior Lecturer in Games Design

School: School of Creative Arts & Industries

Campus: To be Decided


Profile summary

Joe is a game designer, digital artist, and holder of a PhD in Media & Culture Studies. As part of the teaching team for Games Design, Joe is responsible for modules relating to 2D game development, interactive narrative and storytelling, game development and project management, and employability modules. He has recently been responsible for Employability at the School of Creative Arts and Industries.

Teaching and subject expertise

Prior to joining CCCU, Joe spent several years in industry working on free-to-play mobile videogames as a designer and assistant producer. His roles ranged from project management and client liaison, to level design, narrative design, and systems and monetisation. The games Joe has worked commercially on include:

Amateur Surgeon 4: Re-Generations (2016, Adult Swim Games)

Bounty Stars (2016, DeNA Corporation)

Captain Planet: Gaia Guardians (2019, Turner Corporation)

Joe’s independent projects bridge game design and experimental narrative, including the text-based horror game We’re All in This Together (2015) and the prose-generating Twitter bot A Strange Voyage, which has garnered over 40,000 followers since its launch in 2016. More examples of Joe’s work in both videogame and tabletop game design can be found at

Publications and research outputs

Joe is currently a practice-based lecturer, but has previously written and published with Media & Cultural Studies and Games Studies. His publications include:

Baxter-Webb, J. (2016). The ‘Bro Gamer’: an (Imaginary?) Intruder in Videogame Culture. In Mapping the Digital: Cultures and Territories of Play (pp. 51-64). Brill.

Ho, X., WEARN, N., Baxter-Webb, J., Khosmood, F., & Butt, M. A. (2016). Rewards and Motivations in Game Jams. In: 1ST JOINT INTERNATIONAL CONFERENCE OF DIGRA AND FDG, August 1-6 2016, Abertay University, Dundee.

Baxter-Webb, J. (2015). How geek kids get geek jobs: a cross-generational inquiry into digital play and young adults' careers in IT (Doctoral dissertation, Canterbury Christ Church University).

Baxter-Webb, J. (2015) The Role of Gaming Platforms in Young Males' Trajectories of Technical Expertise. Paper presented at DiGRA2015. Lunenburg, Germany, 14th-17th May 2015.

Baxter-Webb, J. (2014) Divergent Masculinities in Contemporary Videogame Culture: A Tale of Geeks and Bros. Paper presented at VG6: Videogame Cultures and the Future of Interactive Entertainment. Mansfield College, Oxford, 17th-19th July 2014. (Forthcoming book chapter)

Baxter-Webb, J. (2014) Digital Games, 'Geek' Culture(s), and School-Work Transitions. Paper presented at BSA Youth Study Group Joint One Day Seminar: Masculinities, Adaptation and Difference. BSA Meeting Room, Imperial Wharf, London. 9th July 2014.

Baxter-Webb, J. (2014) YouTube as Play Archive: Antagonising the Social Other in Online Console Games. Paper presented at The Poetics of Space in Twentieth and Twenty-First Century Culture. Portsmouth University, Portsmouth. 29th May 2014.

Baxter-Webb, J. (2013) Rebels With a Pause Button: Subcultural Aesthetics in Hardcore Videogame Culture. Paper presented at Teenage Kicks: The Representation of Youth Subcultures in Fiction, Film and Theory. Keele University, Keele, Newcastle-under-Lyme. 11th-13th July 2013.


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Last edited: 09/09/2019 10:29:00