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Creative and Professional Writing

Why Creative and Professional Writing?

If someone loves words and thinks they could make a living from them, this course could be just what they are after. While we are keen to help people develop their own creativity and distinctive ‘voice’, there is also a strong emphasis on commercial writing – for newspapers and magazines, and scripting for TV and radio, for example. And a key part of this programme is marketing – so students learn how to sell their own work and make themselves as employable as possible.

Sessions are largely workshop-based, with presentations and discussions stemming directly from students’ own work. Writing in a variety of styles, voices, and genres, they hone their craft while developing their own distinctive style and technique. All this time, they are inspired by a rich heritage of literary talent both from around the world and on their doorstep: professional writers with a national and international reputation who live and work in our community will be teaching on the course, and students will also study some of the most inspiring literature published in English over the last five hundred years. We want students to be able to make a good living out of this exciting world, so we help them prepare for it. They cover marketing and editing their work and develop some further commercial skills in TV and screen-writing. They also get to grips with the sharp end of the profession, as they edit our own University newspaper and learn all about the marketing and publicity that they will need to get noticed. 

What will I study?

Single Honours
In the first year you lay down the foundations for good writing through six core modules: Poetry, Fiction, Drama, Non-fiction and two non genre modules, The Craft of Writing and Contemporary English Usage.

In Years 2 and 3 you will spend time developing your creative and commercial skills in writing in a wide variety of different genres and professional fields. These include, in Year 2, writing for newspapers, magazines and the web, writing for the stage (playwriting), writing for radio, and in Year 3, screen writing (film and TV), writing for children and life writing (biography).

Other modules focus on writing in a variety of styles and genres, for example, a module on Kent Connections (Year 2) explores the literary heritage of Canterbury and the surrounding area, while other modules – Persuasive Writing (Year 2), Crossing Genre Boundaries (Year 2) and Words and Images (Year 3) – give you opportunities to explore and practice writing in different styles for different audiences.

Finally, in Year 3, you will have the chance to develop your creative writing skills in a subject area of your choice in the form of an 8,000 word submission. There are also modules in Editing and Copywriting, and Marketing and Selling Your Work, which will help equip you for the professional life of a writer.

Combined Honours
The Combined Honours programme allows students to combine their interest in Creative Writing with a complementary subject (which might include for instance: English, Media, Language and Communication or Drama). Students following this pathway will join the Single Honours Students in Year 1 for Fiction, Craft of Writing and Drama. In Years 2 and 3 they will choose modules up to 80 credits, studying alongside the Single Honours Students.

What can I do next?

The programme aims to develop a range of skills that will prepare students for employment as writers in a variety of professions, including broadcasting (TV, radio), journalism, advertising, publishing and marketing. The emphasis of the programme content is as much on writing as a professional activity as it is on writing as a creative endeavour, and many of the modules, such as Writing for Newspapers, Screenwriting, and Writing for Radio, are orientated towards particular professional applications of writing. This emphasis on writing as a profession is given most prominence in Year 3, in modules such as Editing and Copywriting, and Marketing Your Work, which prepare them for the more technical and business-orientated aspects of being a professional writer.

Above all, the programme seeks to develop skills in a wide range of writing styles and professional genres from fiction to non-fiction, from prose to poetry, from journalism to advertising, from print to the web, and from writing for children to writing for adults – so that by the end of the programme, students should have a good sense of where their strengths and interests as writers lie, and of the kind of areas in which they may wish to work.

Learning and Teaching

Students engage in the various processes of creation, development, and critique of works; seminars, lectures, workshops and masterclasses provide the opportunity for work to be analysed and practice developed. The programme aims to equip students with the practical, creative and intellectual skills required to engage with creative and professional writing in an informed and effective way. These skills are developed through an integration of theory and practice in all modules. Students complete both creative and reflective/analytical assignments and the programme allows them to engage with the most recent and innovative writing practices as well as past traditions.


By means of a portfolio of coursework, divided between critical and creative work.

Did you know?

There are around 150 students on the Performing Arts programme eager to perform the work students will be asked to develop on modules such as Drama and Playwriting.

About the course

BA single honours or in combination with another subject


3 years full-time
5 or 6 years part-time 


W800 Creative and Professional Writing

Creative and Professional Writing with:
(UCAS Code TBC) Drama
(UCAS Code TBC) English Language and Communication
(UCAS Code TBC) English Literature
(UCAS Code TBC) French
(UCAS Code TBC) Media and Communications

Typical entry requirements

240 UCAS points including CCC at A2 Level, or equivalent (see here)

Additional entry requirements

A2 level C in an Arts and Humanities subject, e.g. English, History or Politics

How to apply


How will I be assessed?


Combines well with

English Language and Communication
English Literature
Media and Communications


Arts and Humanities


Combined honours stats

Creative and Professional Writing with ...

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See also ...

Telephone: +44 (0)1227 767700 Prospectus: +44 (0)1227 782900
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