In the first year, all students take introductory modules in Tourism and Leisure Studies together with modules in Marketing, Accounting and Research Methods and Orientation to Higher Education ‘skills’ module. The introductory Tourism and Leisure Studies modules provide the contextual basis for the programme as well as an understanding of basic disciplinary concepts and the nature of tourism and the tourism industry, while the additional modules introduce students to the generic skills of management. There is also an opportunity to study a foreign language or to take a case study-based option module: Contemporary Issues in Tourism and Events.
In Year 2, students take three core modules and three option modules. Core modules are: Managing Tourism Organisations, Research Methods 2, and Field Course (a week-long residential field course). Option modules are: Tourism and Events Policy and Development, Events Staging, Management Accounting Fundamentals, Sport and Leisure Policy, Place, Culture and Development and Vocational Experience.
In Year 3, students take core modules in Tourism, Leisure and Events Marketing and Service Management for the Tourism and Leisure and Events Industries as well as an Individual Study (a supervised research project/dissertation involving an issue of particular interest) or shorter Research Project. Option modules can also be selected from the following: Tourism Development in the Developing World, Heritage, Entertainment and the Arts, Financial Management, or Business Ethics.