Public Relations, Media and Marketing

BA single honours Public Relations, Media and Marketing

The BA/BSc Public Relations (PR), Media and Marketing is designed to equip you with a blend of professional communication and marketing skills highly desired by employers. Whether launching a new product, campaigning, reporting organisational achievements, fundraising or creating a new image for a brand, person or company; the diverse role of PR is fully explored.

This distinctive degree is creative and practical and will help cultivate skilled communication practitioners who can navigate the media maze. Over the three years, you will develop your personal and professional communication skills, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve an organisation’s strategic communication goals.

You will benefit from the very best academic and professional training in a multi-disciplinary context so you can help organisations manage their relationships with customers, media, staff and investors within a local and international context.

You will study all aspects of PR, while also developing your communication skills so you can apply and implement PR tactics and strategy to meet client and organisational needs.

In the first year you will explore the role of PR and its dynamic relationship with marketing and the media and begin to develop your digital literacy as well as written, oral and presentation skills.

In year two you will learn how to write effectively for digital, social and traditional media. You will also gain an in-depth knowledge of integrated marketing communications and appreciate the role of PR within the wider communications tool-kit. This year also helps you appreciate the wider role of PR in society. At the end of year, there is also the opportunity to apply for a work-placement to experience PR first-hand.

Your final year adopts a more strategic approach and you will develop your professional learning by increasing your knowledge of PR, media and marketing strategy. For example, you will learn how to set and achieve long-term goals and explore the role of PR in managing a crisis and building corporate reputation. You will also gain an understanding of media business and management and explore PR specialisms to prepare you for your chosen career.

In years 2 and 3 you can choose an option from a wide range of media and marketing specialisms to help develop your expertise in a given field. Throughout the degree you will listen to a number of guest speakers who offer real industry insight. In addition, many of the module assessments address specific client briefs or are centred on live business problems. We also have access to some leading PR and media monitoring software, so you learn the modern methods used to implement and evaluate PR.

This degree includes a unique combination of disciplines so you have plenty of career opportunities within PR, marketing, media and the creative industries. Students can expect to develop successful careers in public relations, media relations, corporate communications, internal communication, public affairs, advertising and marketing and account management. These careers are relevant across a range of private, public sector and not-for-profit organisations. Increasing numbers of our graduates pursue higher degrees in specialist communication disciplines.

Over the course of the degree you will develop a portfolio of work to demonstrate your skills when applying for jobs. You are expected to undertake a 4 week placement at the end of Year 2 and this will count towards your assessment in Year 3 but we strongly encourage students to extend this to a three month PR placement where possible. Our industry advisory panel also meet regularly to ensure that the content and quality of our degree prepares you for the modern world of PR work.

This degree is offered jointly by the Business School and the Department of Media, Art and Design bringing you the academic and professional expertise from both departments and maximising your future career options. From the start of your degree you will share ideas with future marketers, advertising specialists, producers, multi-media creatives and journalists.

Year 1

Core:

  • Introduction to PR Practice
  • Contemporary Business
  • Issues
  • Marketing Principles & Practice
  • Digital Media
  • Making Media Meanings and Messages
  • Introduction to Professional Communication

Year 2

Core:

  • Copywriting
  • Introduction to Digital Marketing
  • Integrated Marketing Communications
  • Creative Media and Communication Practice
  • PR Media and Sustainability

Choose one option from:

  • Advertising Strategy
  • Advertising in context
  • Celebrity News and Media
  • Accounting for Business
  • Media and Creative Industries
  • Social Media
  • Celebrity, News and the Media

Year 3

Core:

  • Media Business: Management and
  • Entrepreneurship
  • Public Relations: Campaign, Planning and Evaluation
  • Public Relations
  • Professional work-based learning
  • Strategic Marketing

Choose one option from:

  • Marketing Culture and Communication
  • Brand Management and Communication
  • Business Ethics
  • Multi-media Practice
  • Networked World

As a guide only, the 2014/15 annual tuition fees for this programme are:

 UK/EUOverseas
Full-time

£9000

£9,710

Part-time

£4500

N/A

Exceptions may apply. For more information, or if you are uncertain about your fee status please contact fees@canterbury.ac.uk.

View information about student loans, grants and bursaries.

The teaching strategies and tactics vary according to the needs of specific modules but the focus is on engaging students and encouraging participation. Typical methods used include lectures, seminars, small group or individual tutorials, research, workshops, conferences, online learning via the University Virtual Learning Environment (VLE) and other online tools. To ensure students develop their professional skills, appropriate training in relevant technology e.g. Dreamweaver (web design software), is included.

Students take part in a range of tasks and group discussions to promote reflection, self-evaluation, and critical thinking.

Seminars and workshops take up approximately half of each module’s direct contact time. Tutorials take place throughout the year for students to discuss assessments, module content or other concerns or ideas. In addition to direct taught content and personal tutorial time, each module has around 150 hours self-directed independent learning tasks when they are expected to undertake, for example, reading, researching, summarising key points, completing a creative piece of work, listening to podcasts and webinars, working on assessments etc.

Most modules are based entirely on coursework but a few modules (both core and options) include end of year exams. The coursework elements are assessed through a range of methods completed individually, in pairs or small groups. These might include presentations, a viva (oral test), creative work, client-based activities (where possible including the client in feedback), case studies, multi-media practical’s, essays, examinations, business reports, time constrained assessments (such as a multiple choice) portfolios and reflective pieces based on practical projects or work experience.


Fact file

UCAS code

  • PP23

Length

  • 3 years full-time

Entry requirements

Location

School

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