By focusing on media and communications, this degree will get students creating media such as advertising and public relations campaigns, blogs, reviews and websites; analysing − looking closely at, for instance, ads, texting or films; carrying out research projects; applying methods such as questionnaire surveys, content analysis, focus groups and interviews; examining how media organisations work; managing − matching media to specific audiences, completing research projects, controlling what and how you communicate (and to whom).
Students will gain a grounding in oral and written communication skills, the analysis of existing media texts and their audiences as well as how media and communication industries work, how they are regulated and a range of research skills. To create media texts, you need first to analyse key examples of existing media products. By figuring out how they operate, you will be able to communicate effectively yourself, and have a reservoir of images, stories and ideas to draw upon in your own creative and management practice.
Students will also learn about the contemporary debates within the media and gain practical experience of using a variety of digital and social media tools. From running a focus group to creating an advertising campaign for real clients, from writing press releases to preparing a business report, this degree will develop practical skills that are fundamental to a whole range of jobs, including how to set up a business. At the end of the second year, students will have the opportunity to put some of the skills into practice with a work placement.
Students will develop knowledge in: how the media communicates ideas and the different skills and techniques which achieve this; the contexts of media and communications production and consumption past and present; the workings of media and communications organisations; the mediation of communications via newspapers, magazines, television, radio, film and the internet; the various forms, styles and settings of communication. You will develop skills valued in the workplace such as: researching audiences, markets and other information; communicating, whether oral or written; presenting ideas and information; thinking analytically and critically; organising information; arguing a case persuasively; working as part of a team.