Media and Communications

BA single honours or in combination with another subject Media and Communications 2016/17

Media and Communications is an exciting, multi-disciplinary degree that prepares students for the world of work by providing them with a highly marketable mix of skills and knowledge related to communications and the media. The media and communication industries are amongst the most rapidly growing sectors of the global economy in the 21st century providing graduates with exciting opportunities. These sectors are also key aspects of contemporary social life. Every day we engage with media and communications − texting, Facebook, chatting, the Internet, games, TV, newspapers, magazines, radio, photography, films just to name a few. 75% of our days are spent communicating with someone. Our programme is designed to help students to develop in-depth knowledge about these important sectors as well as to maximise their career prospects and develop skills that employers want. For those students looking for a degree that is relevant to contemporary life, up-to-date and provides opportunities to explore how the media influence society, Media and Communications at Canterbury Christ Church University would be the right choice.

By focusing on media and communications, this degree will get students creating media such as advertising and public relations campaigns, blogs, reviews and websites; analysing − looking closely at, for instance, ads, texting or films; carrying out research projects; applying methods such as questionnaire surveys, content analysis, focus groups and interviews; examining how media organisations work; managing − matching media to specific audiences, completing research projects, controlling what and how you communicate (and to whom).

Students will gain a grounding in oral and written communication skills, the analysis of existing media texts and their audiences as well as how media and communication industries work, how they are regulated and a range of research skills. To create media texts, you need first to analyse key examples of existing media products. By figuring out how they operate, you will be able to communicate effectively yourself, and have a reservoir of images, stories and ideas to draw upon in your own creative and management practice.

Students will also learn about the contemporary debates within the media and gain practical experience of using a variety of digital and social media tools. From running a focus group to creating an advertising campaign for real clients, from writing press releases to preparing a business report, this degree will develop practical skills that are fundamental to a whole range of jobs, including how to set up a business. At the end of the second year, students will have the opportunity to put some of the skills into practice with a work placement.

Students will develop knowledge in: how the media communicates ideas and the different skills and techniques which achieve this; the contexts of media and communications production and consumption past and present; the workings of media and communications organisations; the mediation of communications via newspapers, magazines, television, radio, film and the internet; the various forms, styles and settings of communication. You will develop skills valued in the workplace such as: researching audiences, markets and other information; communicating, whether oral or written; presenting ideas and information; thinking analytically and critically; organising information; arguing a case persuasively; working as part of a team.

Media and Communications graduates have a great history of employability. The latest statistics show that 96% of our graduates were in employment or further study within a year of graduation − a higher rate of employment than almost any narrowly vocational subject. The range of creative, analytic and managing skills that you will develop will make you highly desirable in the market place, both on graduation and as you advance through your career. You will be well-placed to gain jobs in areas such as advertising, audience research, media planning, media relations, media sales, the music press, online publishing, in press and publicity offices, corporate communications, external relations, graduate management, journalism, market research, retail management, information management, teaching, the voluntary sector, and in self-employment. You may also go on to further study at masters or doctoral level.


The 2015/16 and 2016/17 annual tuition fees for this course are:







Tuition fees for all courses are payable on an annual basis, except where stated.

UK/EU full-time tuition fees for this course are set in line with the current maximum regulated tuition fee levels permitted by the UK Government.

UK/EU part-time and Overseas full-time tuition fees for this course may be subject to an annual inflationary increase in every year where the course lasts more than one year. 

*Overseas fee scholarships may be available for eligible students. For further information please contact or the International Office: .

**Full-time courses which have a Foundation Year 0 will have a 2015/16 and 2016/17 UK/EU tuition fee of £6,000 in Year 0.

Further information

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students on courses are expected to meet. 

Read further information about the general additional costs which apply to courses at Canterbury Christ Church University.

Some categories of additional costs are always payable by the student, as set out in the general principles.  These include costs for own purchase text books; DBS / Health Checks (although some may be reimbursed); Professional Body registration; travel to other sites; Library Fees and Fines; Printing & Photocopying; and travel and accommodation / subsistence costs whilst on Placements or Exchange visits.

The programme includes a range of approaches to learning, teaching and assessment in order to support diverse learning styles and students, including those from overseas. Reading tasks are part of every module with reading tasks for sessions provided in module handbooks and on the Virtual Learning Environment.

Teaching takes various forms: interactive lectures, seminars, practical workshops, tutorials or online learning via the Virtual Learning Environment. The more that students participate and the more reading they do, the more they will gain. Seminars and workshops play a key role in the majority of modules. They are not just a space to discuss the knowledge presented in lectures and in students’ reading, but they are also spaces in which they can participate in case studies and practical, creative or problem solving tasks or reflect on their own use of the media and evaluate how they communicate.

Tutorials have three different purposes: to discuss assessments; to discuss module content; and to discuss issues related to study skills and graduate skills. An important element for all modules is self-directed independent learning in terms of reading, note taking, organisation, working on assessments and so forth.

Students are assessed through a range of assessment methods, including individual and group presentations, individual and group projects, theoretical and work-related case studies, essays, timed assessments, reports, portfolios, creative work and reflective pieces on practical projects. Assessment procedures take account of not only the students’ newly acquired knowledge and skills, but also the process of developing skills and the ability to apply knowledge and skills in situations relevant to the workplace.

Students can undertake a Work Related Learning module. Recent work placements have been undertaken with KM Group and Northern and Shell Media as well as with smaller media and communications companies. Work placements offer excellent opportunities to learn from active professionals and can be a great way to develop contacts within the industry.

*Please note that additional costs associated with a work placement with regard to travel, accommodation etc. are covered by the student. These will vary according to the nature of the placement activity.

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Last edited: 30/06/2016 21:41:00