People Management in the 21st Century
This module focuses on the behavioural aspects of people management in organisations. This is a vital area of study because the ability to understand behaviour in the workplace is a necessary prerequisite for making informed choices and for influencing organisational action such as decision making regarding organisational objectives, and leading and influencing the behaviour of others in order to see that the decisions are implemented. It is anticipated that by the end of the module students will be able to evaluate objectively and understand organisational behavioural situations and determine the best course of action from a range of perspectives.
Contemporary Business Issues
This module prepares students for the academic study of business by developing a knowledge of contemporary and emerging business issues to support students’ personal, academic and professional development to prepare for work in the modern business environment.
Accounting and Finance for Business
Accounting and Finance for Business introduces students to key accounting and finance topics. They are introduced to financial statements, and use a number of case studies to understand the role of finance in the business environment.
Marketing Principles and Practice
The aim of the module is to provide students with an introduction to marketing, its fundamental concepts and an overview of marketing practice. Students will cover the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business. This will develop into a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus.
The aim of the module is to introduce students to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macroeconomic models to equip students with an understanding of decisionmaking at the levels of the market, the firm and the nation.
This module is designed to help students to develop a range of statistical and computing skills that will be valuable to them during the course of their academic programmes and in their future careers in business. Although there are not prerequisites for this module it is assumed that students have basic mathematical skills.
Management and Leadership
The module explores the context within which management and leadership takes place; the historical context within which the fundamental principles of management arise; the context of the external environment which impacts on organisational strategy and may cause ambiguity in relation to organisational objectives, policies, working practices, ethical considerations and management approaches. It explores a range of different perspectives on management and leadership and focuses in on particular managerial/leadership issues that lead to ambiguities and problems.
This module aims to examine critically the role of project management within a contemporary business context. It also explains how specific project management applications play an important role in producing successful business outcomes and examines the philosophies, principles, structures and methodologies of project management.
Developing Sustainable Enterprise
The aims of the module are to introduce students to the relationship between business and the challenges and opportunities of business sustainability, and to encourage the development of enterprising skills to meet these challenges.
Business in Society
Provides you with an introduction to issues pertaining to the changing role of businesses in society. It aims to encourage you to consider how companies can manage their business processes to produce an overall positive impact on society at the local, national and global level while at the same time achieving their organisational goals.
Work Based Learning
The aim of the module is develop students’ skills in seeking and obtaining a work placement or internship of a minimum of three weeks’ duration. It will also develop in students their skills in learning from work experience and applying academic learning to the work place.
Likely Optional Modules
Accounting for Business
Accounting for Business extends the scope of financial accounting for professionals to more advanced topics in financial accounting. It aims to develop knowledge and skills in understanding and applying accounting standards particularly in the preparation of financial statements of entities, including groups. Understanding the theoretical framework and how to analyse and interpret financial statements are essential.
The aim of this module is to explore the business paradigm shift that arises from application of emerging information and communication technologies. The module is aimed at anyone wishing to gain an understanding of business activities and interaction between business and the business environment (customers, suppliers…) and how technologies can be deployed to enhance these activities.
Human Resource Management
This module aims to equip students with the ability to understand and analyse core HRM concepts, operational human resource activities and responsibilities and relate these to a range of organisational contexts.
This module is designed to enable students to develop their skills and expertise in quantitative and qualitative data analysis, and to independently design and conduct an effective piece of research.
The module introduces students to the background and context of the modern retail business. A history of retail development will be reviewed and an analysis of its impact on current activity will be undertaken, including an exploration of prevailing trends in consumer retail marketing environments.
The module will examine the practical applications of the elements of the retail marketing mix. Decisionmaking processes and strategic choices will be evaluated in respect of a number of areas, such as retailer organisation, structure and size, location, logistics, store design and layout, instore communication and merchandising.
Special consideration will be placed on retail buyer behaviour and the influence of the store and the brand on intention to purchase.
The aim of the module is to provide students with an understanding of the impact of the business environment and the resources of the organisation, both human and material, on strategic planning and choice. This will enable students to consider strategic alternatives, evaluate their suitability and make them aware of the complex issues involved in implementing strategy and managing strategic change.
The module will consist of a broad syllabus addressing practical considerations of the nature of ethics, progressing through learning of a range of traditional and postmodern ethical theories, and the appreciation of these theories in the practical setting of modern business processes. Students will study topics such as corporate social responsibility, sustainability and the environment, professionalism & integrity, ethics & technology, financial scandals, whistle blowing and other emerging issues, by reference to case studies.
The module will consist of a review of financial techniques which will need to be employed in assessing corporate performance, and introduce new methods of assessing corporate success. The consideration of financial risk management and the various instruments and techniques that are available to business executives will be covered in some depth. Another key area of study will be the workings and implications of the stock exchange, both in relation to the shareholders and to the business organisations and financial markets. Sources of appropriate funds will be identified and evaluated. The cost of equity capital will be calculated using the weighted average cost of capital (WACC) and the capital asset pricing model (CAPM).
The aim of the module is to develop understanding of Corporate Sustainability by exploring changing relationships between businesses, communities and the environment around the world. The module aims to investigate the impact of sustainability concerns on management practice through critical evaluation of corporate activity, drawing on a range of case study examples. It aims to encourage sustainability thinking, challenging students to articulate creative ideas for how companies might align resource allocation with environmental and social responsibilities, building a positive climate for engaging people in organisations with sustainability issues. Combined Degree
Students studying the combined degree within the Business School will study a total of 40 credits of core subjects. They will also have to study a further 80 credits. This will made up of core subjects for the other part of their degree and option subjects form either part of their degree.
Likely Optional Modules
Dissertation (40 credits)
The aim of the module is to provide students with the opportunity for the practical application of theory to a business oriented problem and to develop research skills.
The module will cover the nature of knowledge. Epistemological issues, including typologies of knowledge, and the distinction between tacit and explicit knowledge will be examined as will the sources of knowledge. Knowledge as an intangible asset will be explored as will the measurement and evaluation of the contribution of knowledge to the strategic management of the organisation and the role of knowledge in business functions. In addition, the module will examine ethical issues in knowledge management and the nature and protection of intellectual property.
Marketing – Culture and Communication
This module develops student understanding in relation to the importance of an appreciation of how the cultural context(s) for global marketing activities can be regarded as similar, or dissimilar to their homecountry situation. Emphasis is given to language (spoken and ‘silent’) as a barrier to effective communication across the full range of marketing activities, but with particular emphasis on its value in relation to both personal and nonpersonal marketing communications activities such as facetoface personal selling, and advertising and packaging, respectively.
New Venture Creation
The module aims to provide a practical perspective on the development and planning processes involved in the creation of a new venture, either as a new business startup or as a new product or service development within a public or private organisation setting. It aims to develop an understanding and awareness of business models underlying successful new business ventures, and the potential of business model innovation. It will explore the fundamental building blocks of a business model, the interrelationships between the building blocks and the links to the external business environment, and aims to arrive at a detailed operational and financial feasibility study that assesses the real potential of the new venture creation project.
This module aims to develop in students a theoretical and practical understanding of the role of PR in building relationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.
This module aims to develop a critical awareness of the strategic factors and operational implications a retailer needs to achieve in order to establish a clear market position in a competitive market.
The module will acquaint students with the complex demands made upon service management organisations and the challenges that staff within them face. An understanding of the environments in which they operate will be developed and an appreciation of the different constraints placed upon them will be explored. The module will exam the range of alternatives that organisations can draw from and will include an investigation into the issues associated with service management across a wide range of situations. This will include the process of servitisation, managing the service encounter, service quality, service level, customer management and capacity management.Individual Study in Management (20 credits)
The aim of this module is to develop knowledge and skills relating to the taxation system as applicable to individuals, single companies and groups of companies in the United Kingdom. Understanding the theoretical framework and the ability to apply core taxation laws are essential.