Whether students want to plan weddings or organise music festivals, many events are staged in tourism attractions and require managing accommodation and travel, therefore the programme examines the links to tourism. There is no formal placement, but a Vocational Experience module enables students to stage an event for a client. Students are also encouraged to take advantage of the many volunteering opportunities offered by national and local creative industry partners, for example Canterbury Festival, or the Isle of Wight Festival.
In the first year, the emphasis is placed on a broad introductory understanding of the subject including subjects such as the event experience, tourism management, crisis management marketing and finance and the economic and socio-cultural impacts of events.
Year 2 involves the organisation of events, centred on the process of pitching and delivering two student events as part of two core modules, Events Operational Staging and Vocational Experience for Events, while groupwork, project management and policy underpin the development of skills. A guest speaker programme provides valuable insights into event law, outdoor events, events environments and the project lifecycle, including health and safety, risk management, insurance and crowd control issues.
In Year 3, internationalism, events in the developing world, globalisation, and the highly topical discussion of the nature of mega-events, such as the Olympics are highlighted, as are topics such as services management, marketing and heritage and creative industries management.