Digital Marketing Communications

BA honours in combination with either Business Studies or Marketing Digital Marketing Communications 2016/17

Within a difficult economic environment it is not surprising that more organisations from the public, private and non-profit sector are looking to maximise the effectiveness and efficiency of doing business and improving communication with customers.

Customers are increasingly turning to technology to browse, compare, evaluate and buy both products and services and companies need to respond by offering information through channels they use. This means embedding the website as the core of the digital marketing communications strategy and then building online advertising, PR, direct communication and social media to return to this core.

The BSc Digital Marketing Communications combined honours degree is a response to this changing market place and it has been designed to provide you with a more specialist and technical understanding of this developing aspect to modern marketing. As this is a growing business activity there are many opportunities for employment both within a company and for an agency.

Digital Marketing Communication can be studied with either Business Studies or Marketing to ensure digital marketing is viewed in context of wider business activities.

Students in Year 1 of their degree share common elements with other students on our Business School suite of programmes to gain a core understanding of the principles of business, marketing, financial accounting and management. This provides an essential foundation, while allowing flexibility to choose a variety of pathways in the second and third years of study.

In Year 2 you’ll study a variety of core and optional modules. These modules will introduce key aspects of digital marketing communication and in particular examine the role of the website as a key tool in delivering content and for the whole organisation.

In your final year, you’ll study core modules to build your digital expertise and then apply it to a live client project. This will give you the opportunity to test your technical abilities, develop your problem-solving techniques and demonstrate communication and team-working skills. This helps you build a portfolio of work to show employers when you graduate.

You can also choose one option in Years 2 and 3 to allow you to tailor your degree on a particular personal or career interest e.g. public relations, strategic marketing, global marketing. Alternatively, you can choose to investigate a particular aspect of digital marketing communication through your own research project.

This course is designed to help you become an independent and creative thinker, whilst remaining a strong team player, calling on a range of business skills including research, data management, analysis, writing and presentation skills to convey findings. The degree centres around delivering value for customers and stakeholders and over the three years you’ll learn how create, implement, monitor and manage a range of digital marketing campaigns to help achieve strategic goals.

Students can expect to develop a range of digital, technical and professional skills that can be applied to a range of marketing careers both in-house and for an agency. Previous graduates have found employment in the many aspects of digital marketing including account management, social media marketing, e-marketing, market research, content management, fundraising, public relations, internal communication, media, and advertising planning across a range of businesses in the private, public and voluntary sectors.

The programme is enhanced with guest speakers, visits to professional marketing events and projects involving external clients to gain real insight into current practice and enhance employability. There are opportunities to take a number of professional qualifications from the CIM and professional certificates such as the Google Adwords and Analytics Certificate.

Year 1


  • Marketing Principles & Practice
  • Contemporary Business Issues
  • Accounting and Finance for Business

Year 2


  • Introduction to Digital Marketing PR
  • e-Business

Choose four options from:

  • Marketing Planning
  • Copywriting
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Management Accounting
  • Marketing Research
  • Work Based Learning

Year 3


  • Implementing Digital Marketing
  • Campaigns
  • Digital Group Project

Choose four options from:

  • Networked World
  • Strategic Marketing
  • Global Marketing
  • Individual Study
  • Marketing Culture and Communication
  • Public Relations
  • Dissertation (40 Credits)
  • Business Ethics


The 2015/16 and 2016/17 annual tuition fees for this course are:







Tuition fees for all courses are payable on an annual basis, except where stated.

UK/EU full-time tuition fees for this course are set in line with the current maximum regulated tuition fee levels permitted by the UK Government.

Overseas full-time tuition fees for this course may be subject to an annual inflationary increase in every year where the course lasts more than one year. 

*Overseas fee scholarships may be available for eligible students. For further information please contact or the International Office:

**Full-time courses which have a Foundation Year 0 will have a 2015/16 and 2016/17 UK/EU tuition fee of £6,000 in Year 0.

Further information

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students on courses are expected to meet. 

Read further information about the general additional costs which apply to courses at Canterbury Christ Church University.

Fact file

UCAS code

  • 8D28 Digital Marketing Communications and Business Studies
  • 0C37 Digital Marketing Communications and Marketing
  • 3RX2 Digital Marketing Communications and Business Studies with Professional Placement (4 years)
  • 064D Digital Marketing Communications and Marketing with Professional Placement (4 years)


  • 3 years full-time

Entry requirements



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Last edited: 30/06/2016 21:01:00