The aim of the module is to provide you with an understanding of the impact of the business environment and the resources of the organisation, both human and material, on strategic planning and choice. This will enable you to consider strategic alternatives, evaluate suitability and make you aware of the complex issues involved in implementing strategy and managing strategic change. The module will provide an overview of the concept of strategy and its management in organisations evaluating both the internal and external environments. An emphasis will be placed on helping you understand the competitive nature of business across all three sectors, and on the pragmatic application of tools and concepts in pursuit of organisational improvement.
The module will provide you with an appreciation of the significant issues relating to management in the service sector and the management of the service provision in all sectors, focusing on the process of servitisation, managing the service encounter, service quality, service level, customer management and capacity management. The module will acquaint you with the complex demands made upon service management organisations and the challenges that staff within them face. You will gain an understanding of the environments in which services operate and will gain an appreciation of the different constraints placed upon them. You will explore a range of issues including, organisational management, HRM issues, legal issues, marketing and general environmental scanning issues.
The module will provide you with an understanding of the main concepts and theories of business and organisational knowledge and a practical perspective on its management in the private and public sectors. The module will cover the nature of knowledge, looking at epistemological issues impacting the typologies and sources of knowledge and exploring the distinction between tacit and explicit knowledge. You will explore knowledge and how it contributes to the strategic management of the organisation and its business functions. The module will examine ethical issues relating to the protection of intellectual property. You will examine the ways that knowledge management initiatives and issues can be addressed in organisations.
The module is designed to help you develop an understanding of ethical theory, the ability to apply relevant theory to business situations, and to encourage you to develop your own individual perspective as ethical decision makers. The module will consist of a broad syllabus addressing practical considerations of the nature of ethics, the traditional and post-modern ethical theories to develop an appreciation of these theories in the practical setting of modern business processes. You will examine and apply contrasting theories using topical examples from business practice and will evaluate the relevance of concepts in today’s business environment.
The aim of the module is to provide you with the opportunity for the practical application of theory to a business oriented problem and to develop research skills and the principles of research design. You will learn how to produce a brief research proposal. You will benefit from individual and group tutorial support giving you the opportunity to discuss the nature, scope and suitability of the proposed study before it receives approval. You will undertake an extended research project in the area of their choice under the supervision of a member of the University Centre.