The first year is common to all business programmes. It does not assume any prior knowledge of business subjects and so introduces students to some of the main themes of the programme. It includes introductory modules in business accounting, economics, management science, marketing and organisational management. There is also a module designed to make sure students are familiar with the skills, techniques and computer software they will be using both during their time at university and afterwards in their chosen careers. At the end of the first year, it is quite straightforward for students to change degree pathways if they wish.
Year 2 involves core subjects and a number of options to make a total of six modules. All students study Leadership and Management. The options include Business in Society, e-Marketing, Entrepreneurship, Management Accounting, Operations Management, Project Management, Retail Management, and Supply Chain Management. The exact combination of core and optional modules depends on the chosen degree.
The final year involves studying business aspects from a more strategic viewpoint. Strategic finance, human resource management and planning are explored. Students also have the opportunity to examine a reallife organisational problem. A wide range of organisations from across the region support us in doing this. It is not work-placement, but an opportunity to operate as a junior manager might do and put into practice what has been studied at university. The organisations include local and regional authorities, national retailers, charities and sole traders.