The programme is aimed at developing advertising and brand managers who have a good understanding of planning and management processes, as well as an awareness of the creative aspects of the profession. You will learn how advertising works, understanding how advertising messages communicate and persuade, both online and through the use of traditional media. You will learn how to develop ideas and campaigns that meet the needs of clients and consumers, and how to produce convincing professional presentations and pitches. There is a strong emphasis on preparation for employment, and the course is designed in conjunction with a panel of industry advisors. Coursework is frequently set in conjunction with outside advertising agencies and marketing professionals, and can result in placement opportunities.
The first year of the degree shares common elements with other students on our Business School suite of courses, and provides grounding in the principles of business, marketing, financial accounting, management, and information technology. It provides an essential foundation to your course, while allowing flexibility to choose a variety of pathways in the second and third years of study.
Students in Years 2 and 3 who take Advertising as a single honours course, or in combination with Marketing, Business Studies or Entrepreneurship, study modules that can include advertising strategy, media planning, copywriting, brand communication, consumer behaviour and PR. They complement these subjects with other options from within the Business School. Students studying Advertising as a combined award with courses outside the Business School take additional modules from the media department, or from the areas of sociology, event planning or psychology, depending on their chosen combination.