Advertising

BSc single honours or in combination with another subject Advertising 2016/17


We encounter advertising in almost every aspect of our lives, and it forms a large part of our day-to-day experience. The advertising and branding industries also play an increasingly important role in the global economy, and qualifications in this area offer opportunities to become part of this exciting and growing industry. Careers in advertising offer a fascinating combination of creativity and business strategy, combining research, planning and management skills with imagination and innovation.

Our advertising course is designed to equip you with the knowledge, skills and confidence to work effectively in the sectors of advertising and brand management. You will be able to study advertising as a single honours degree, or in combination with a subject of that complements your studies. Advertising is available in combination with Marketing; Media and Communications; Digital Media; Business Studies; Entrepreneurship; Sociology; Events Planning; and Psychology.

The programme is aimed at developing advertising and brand managers who have a good understanding of planning and management processes, as well as an awareness of the creative aspects of the profession. You will learn how advertising works, understanding how advertising messages communicate and persuade, both online and through the use of traditional media. You will learn how to develop ideas and campaigns that meet the needs of clients and consumers, and how to produce convincing professional presentations and pitches. There is a strong emphasis on preparation for employment, and the course is designed in conjunction with a panel of industry advisors. Coursework is frequently set in conjunction with outside advertising agencies and marketing professionals, and can result in placement opportunities.

The first year of the degree shares common elements with other students on our Business School suite of courses, and provides grounding in the principles of business, marketing, financial accounting, management, and information technology. It provides an essential foundation to your course, while allowing flexibility to choose a variety of pathways in the second and third years of study.

Students in Years 2 and 3 who take Advertising as a single honours course, or in combination with Marketing, Business Studies or Entrepreneurship, study modules that can include advertising strategy, media planning, copywriting, brand communication, consumer behaviour and PR. They complement these subjects with other options from within the Business School. Students studying Advertising as a combined award with courses outside the Business School take additional modules from the media department, or from the areas of sociology, event planning or psychology, depending on their chosen combination.

The advertising, branding and marketing industries offer interesting and rewarding career opportunities for graduates. These include working for agencies and consultancies, or working as part of the marketing departments of organisations who commission and buy advertising services. Depending on the choice of course combination, there are also opportunities for graduates to go into the media production side of the industry. Further professional qualifications can be taken with the Chartered Institute of Marketing and with the Institute of Practitioners in Advertising, or you may choose to continue your studies on one of the growing number of postgraduate courses in advertising and brand management.

Students may have the option to compete for work-placement opportunities at the end of Year 2. If you are studying on a programme within the Business School, you have the opportunity to undertake a year in industry as an optional part of your degree. You spend the third year of a four year degree in a full-time, paid work placement with an employer. The University’s Career Development service will support you in finding suitable work placements and you will also receive tutorial support from an academic member of staff throughout the year. This is a very valuable opportunity. It contributes to your professional development by giving you experience of handling business and management issues in a real environment and adds to your employability prospects on graduation. You can register on the programme at the end of your first year.

Single Honours Modules

Year 1

Core:

  • Marketing Principles & Practice
  • People Management in the 21st Century
  • Contemporary Business Issues
  • Accounting and Finance for Business
  • Economics
  • Applied Statistics for Business and Management

Year 2

Core:

  • Advertising Strategy
  • Advertising Media Planning
  • Copywriting
  • Advertising in Context (Media Art and Design Module)

You can choose two options from:

  • Introduction to Digital Marketing PR
  • Consumer Behaviour
  • Marketing Research
  • Marketing Planning
  • Management Accounting
  • Human Resource Management

Year 3

Core:

  • Creative Campaign Development
  • Brand Management and Communication
  • Public Relations
  • Advertising Individual Study

You can choose two options from:

  • Advertising Practices (Media Art and Design Module)
  • Implementing Digital Marketing Campaigns PR
  • Global Marketing
  • Strategic Marketing
  • Marketing: Culture and Communication

Combined Honours Modules

Year 1

Core:

  • Marketing Principles & Practice
  • Contemporary Business Issues
  • Economics

Year 2

Core:

  • Advertising Strategy
  • Advertising Media Planning

Choose up to two options from:

  • Introduction to Digital Marketing PR
  • Consumer Behaviour
  • Market Research
  • Marketing Planning
  • Human Resource Management

Year 3

Core:

  • Creative Campaign Development
  • Brand Management and Communication

You can choose two options from:

  • Public Relations
  • Marketing: Culture and Communication
  • Implementing Digital Marketing Campaigns PR
  • Global Marketing
  • Strategic Marketing

Fees

The 2015/16 and 2016/17 annual tuition fees for this course are:

 UK/EUOverseas *
Full-time

£9,000**

£11,000

Full-time
(placement year or year abroad)

£1,350

UK/EU students who choose the full-time course with the Professional Placement Year as an option will be charged a UK/EU tuition fee of £1,350 during that year.

Price on application

Part-time

N/A

N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

UK/EU full-time tuition fees for this course are set in line with the current maximum regulated tuition fee levels permitted by the UK Government.

Overseas full-time tuition fees for this course may be subject to an annual inflationary increase in every year where the course lasts more than one year. 

*Overseas fee scholarships may be available for eligible students. For further information please contact fees@canterbury.ac.uk or the International Office: ipo@canterbury.ac.uk .

**Full-time courses which have a Foundation Year 0 will have a 2015/16 and 2016/17 UK/EU tuition fee of £6,000 in Year 0.

Further information

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students on courses are expected to meet. 

Read further information about the general additional costs which apply to courses at Canterbury Christ Church University.

The teaching methods vary according to the needs of specific modules but the focus is on engaging students and encouraging participation. Typical methods used include lectures, seminars, small group or individual tutorials, research, project work, online learning via the University Virtual Learning Environment (VLE) and other online tools. Students take part in a range of tasks and group discussions to promote reflection, self-evaluation, and critical thinking.

Seminars and workshops take up approximately half of each module’s direct contact time. Tutorials take place throughout the year for students to discuss assessments, module content or other concerns or ideas. In addition to direct taught content and personal tutorial time, each module has around 150 hours self-directed independent learning tasks when they are expected to undertake, for example, reading, researching, summarising key points, completing a creative piece of work, listening to podcasts and webinars, working on assessments etc.

Most modules are based entirely on coursework but a few modules (both core and options) include end of year exams. The coursework elements are assessed through a range of methods completed individually, in pairs or small groups. These might include presentations, a viva (oral test), creative work, client-based activities (where possible including the client in feedback), case studies, multi-media practical’s, essays, examinations, business reports, time constrained assessments (such as a multiple choice) portfolios and reflective pieces based on practical projects or work experience.

Fact file

UCAS code

  • N561 Advertising
  • N560 Advertising
    (with Professional Placement)

Length

  • 3 years (or 4 years with Professional Placement) full-time

Entry requirements

Location

School

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Last edited: 29/06/2016 12:05:00