The structure aims to be both simple and comprehensive. You will follow four core modules, which will provide an overall foundation for management in the relevant industries, clearly introducing basic concepts, working approaches and methodologies.
The content of the programme has been designed in such a way that it underpins:
The interdisciplinary of our approach to the study of tourism and event management
A research informed, up-to-date curriculum, embedded in the real world of tourism and events
The four core modules have been carefully written to prepare you for employment or study whilst being employed, and then fully prepare you for the dissertation that completes the totality of the programme.
You will also select two optional modules which offer you the chance to study two bespoke areas of management, to prepare you for employment and/or career enhancement, employability skills and attributes are embedded into each module.
Events related tourism is growing at an incredible rate and this programme has been developed in consultation with leading professionals to meet the need for specialist managers who can apply their skills to this interlinked field.
The programme will also offer you a variety of workshops to help you prepare and/or enhance your career in the tourism and events management industries.
We organise field trips and visiting speakers to put your learning into context. The mix of academic rigour and vocational relevance is designed to give you a long-lasting career advantage.
MODULES/ FURTHER MODULE INFORMATION
Core modules (140 credits)
Research Methods in Social and Applied Sciences (20 credits)
This module is designed to introduce you to the basics of postgraduate study, and the subject specific background and research requirements appropriate for tourism and events.
Event Design and Production (20 credits)
This module will explore the event design process and how it impacts audiences’ experiences and the overall aim of this module is to develop your understanding of the importance of this stage of the event planning process.
International Tourism Policy and Planning (20 credits)
This module focuses on the formation of policy, and the changing economic and political contexts in which it is made and how policy can influence the planning process and contribute to development and avert sustainable and damaging activities.
Applied Management Contexts in Tourism and Events (20 credits)
This module enables you to apply management theory to achieve practical outcomes for a specific client group and also emphasises the value of student centred experiential learning. This module allows those with current tourism and/or event employment to use your place of work as a case study.
Dissertation (60 credits)
The ‘Dissertation’ provides you with an extended opportunity to undertake independent work, display individual thought and take responsibility for the management of your own learning. The skills demonstrated in producing a successful dissertation will prove valuable to employers as it demonstrates a wide range of personal, business and professional skills and attributes.
You must choose two from:
Managing Resources (20 credits)
This module aims for you to think creatively about the allocation of organisational resources in meeting its objectives.
Visitor Management (20 credits)
This module is designed to critically evaluate the role of visitor management and interpretation in defining and enhancing the visitor experience and examine and evaluate the mechanisms by which visitor flows can be dispersed within a region/area/attraction/event.
Contemporary Marketing (20 credits)
This module concentrates on marketing as it is applied within the tourism and events sectors, where the focus on the experience is critical to marketing success and competiveness.
CSR and Ethics (20 credits)
This module concentrates on the critical appraisal and analysis of contemporary theoretical debates on ethics and corporate social responsibility in the tourism and events sectors. In light of the increasing importance of tourism and events, the key objective of this module is to examine a range of CSR and ethical approaches and practices applied to these sectors.
Creative Destinations (20 credits)
This module advances your conceptual knowledge by examining how creativity is used to create destinations dynamically in a number of ways, ranging from UNESCO Creative Cities to film locations to pop-up galleries. The module also comprehensively and critically assesses how venues such as art galleries, museums or festivals have become destinations and how this impacts on the places in which they are situated.