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spear evaluated the economic and social flows experienced in Portsmouth, Southsea and wider Hampshire, as a result of hosting the Bupa Great South Run.
As well as collating data via online and face-to-face surveys, the evaluation used cutting-edge GIS mapping technology to determine the geographical reach of the event’s appeal in both social and economic terms. This unique feature provided the event organiser and host the information required to target future marketing and service planning - and evaluate the effectiveness of their current activity.
Client: Nova International and Portsmouth City Council
If you would like to find out more about spear’s work, or to discuss a commission or internship opportunity, please contact:
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University Switchboard: +44 (0)1227 767700 Course Enquiry Team: +44 (0)1227 782900
University Switchboard:+44 (0)1227 767700
Course Enquiry Team: +44 (0)1227 782900
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Last edited: 14/11/2017 08:30:00