Students feel The Apprentice pressure in real-life pitch
13 April 2012
Students from Canterbury Christ Church University were given the opportunity to pitch in a real life setting this month as part of the Film, Radio and Television degree.
But instead of Lord Sugar in front of them, students pitched to a panel of industry experts from top film and production companies, including Garret Keogh and Barry Pilling from Telegraph Hill, producers of social media content for the current series of BBC 1’s The Voice.
As part of a new and innovative module, third year students are put through their paces by responding to a choice of briefs set by three members of the Department of Media, Art and Design’s Industry Advisory Panel. Made up of 12 high-profile industry experts, the Industry Advisory Panel offers advice and guidance on current industry practice and provides networking opportunities for students to find placements, work experience and internships in the field.
Garret Keogh, Director of Telegraph Hill and former head of digital content at MTV, said: “It was a pleasure to be involved in the process. We were blown away by the hard work the students had put in and the quality of the presentations and are very excited about offering some of the students work placements at Telegraph Hill.”
Jon Dennis, an award winning commercials director from Tantrum Productions, set a challenge to develop a cross-platform marketing campaign for a new fictional brand of soft drink, Yap Cola.
Unusual Media’s founder, Jon Holmes, an award winning comedy writer, producer and broadcaster set a brief for a quirky, comedy or documentary radio series suitable for BBC Radio 1, Radio 2, Radio 4 or 5Live.
Whilst Telegraph Hill set a brief for the delivery of a new property style TV programme called ‘Our House’.
As a result of the excellence of the students’ pitching, three internships have been offered by Telegraph Hill to students studying the module.
Dr. Ken Fox, module leader for the department, said: “The pitching session was a great opportunity for students to experience the real world of industry set briefs. The experience also helped them hone their employability skills to produce a pitch to impress industry experts that might lead to a job opportunity or even a commission from BBC radio or London-based digital platforms agency, Telegraph Hill in the future.”
The panel of industry experts, including James Corbin of the University’s Employability and Careers Service, and Media Consultant, Paula Moore, looked for evidence of originality, creativity, and group cohesion in an activity that mirrors the demands of the creative industries.
Paula Moore, Media Consultant and judging panellist said: “Helping to design and deliver a professional perspectives module is an example of how important it is to open doors and embrace different perspectives. The purpose of the module is to create a real and industry related experience as a head start for graduates entering a highly competitive market place.”
The pitching sessions were the culmination of a series of workshops that covered industry techniques for innovating ideas and encouraging cross collaboration, parallel thinking and critical analysis in terms of the entrepreneurial market and creative content. In addition, sessions hosted by guest industry speakers helped students realise the skill set and commitment required for seeking employment in the creative industries.
Notes to Editor
Canterbury Christ Church University
Canterbury Christ Church University is a modern university with a particular strength in higher education for the public services.
With nearly 20,000 students, and five campuses across Kent and Medway, its courses span a wide range of academic and professional subject areas.
- We are the third highest university in England for student employability, with 94.3% of our recent UK graduates in employment or further study six months after graduating*.
- Christ Church is the number one choice for local people looking to study at university in Kent (2010 UCAS).
- We are the South East’s largest provider of courses for public service careers (outside of London).
- 2012 is the University’s Golden Jubilee, reflecting on 50 years of higher education and innovation.
*2009/10 Destination of Leavers from Higher Education survey
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