Wednesday, 02 May 2012
User Generated Content and the Public Service Remit: Waiting for the Breakthrough
Dr. Ferenc Hammer, a Leverhulme research fellow at CHrist Church's Department of Media, Art and Design gives a talk on his research. Dr. Hammer is a sociologist, he's from ELTE University, Budapest, Hungary.
Recent digital media transformations have been centered around the user, rather than the couch potato served by few-channel broadcasting.
Users choose media content, they do it often via Facebook or other social media, therefore they share and even produce content while using it.
The important position of the user in contemporary media circumstance offers an extraordinary opportunity for public service media take advantage of the transformation and to become a vanguard of change: Assisting people in helping themselves in new media is an essential public service task.
True, there are promising examples. But public service media culture in general, its institutional culture, its professionals, communication policy makers, have still often seemed to present an ambivalent stance, suggesting a broadcasting mindset behind the glossy digital public service media surface. The presentation is based on examples brought from a dozen or so public service media systems in Europe and elsewhere.
This event is open to the public.
Venue: Canterbury, Og32
Contact: Ferenc Hammer (email)
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