Introduction

The marketing communications sector is a dynamic and growing part of the UK economy, offering interesting and rewarding career opportunities for graduates. The Advertising Management pathway of the Business Framework is designed to equip students with the knowledge, skills and confidence to work effectively in this important business sector. Students focus on advertising theory and practice, but will also have the opportunity to develop an understanding of other elements of the marketing mix in order to appreciate the importance of developing integrated marketing communications campaigns. The course is not aimed at training advertising creatives, but focuses rather on the practical management of advertising campaigns from both the client and agency perspectives.

The main aim of the Business Studies programme is to provide a sound and relevant educational foundation for a range of professional careers in industry, commerce, the service sector and self employment. The programme develops an understanding of both the national and international dimensions of business.

The Marketing programme has been designed to produce graduates with an advanced understanding of the important role of marketing in modern firms. It will also equip graduates with the specialist knowledge to make an appropriate contribution in the workplace. 

Content and Structure

YEAR 1

The first year of the degree is in common with other students on the Business and Marketing Framework and provides grounding in the principles of marketing, finance, business management, and IT.

YEAR 2

Students taking Advertising Management with Business study Advertising Strategy, Applications of New Media plus Consumer Behaviour and Management and Leadership as core modules. Students also have a choice of option modules taken from the Business Framework.

Students taking Advertising Management with Marketing study Advertising Strategy, Applications of New Media plus Consumer Behaviour as core modules. Students also have a choice of option modules taken from the Business Framework.

YEAR 3

Students follow core modules in Media Planning and Brand Strategy.

Students taking Advertising Management with Business also take Strategic Management as a core module. Students also have a choice of option modules taken from the Business Framework.

Students taking Advertising Management with Marketing also take Marketing Planning and Strategy and Global Marketing core modules. Students also have a choice of option modules taken from the Business Framework.

Further information about options at levels two and three can be found here.

Students may have the option to compete for work placement opportunities at the end of year two.

Methods of Assessment

A wide variety of assessment methods are employed to develop both academic and professional skills. The overall emphasis within the programme is on coursework assessment. This will involve the use of essays, presentations, reports, computer-based projects, and case studies.

Important Information

Applications for this programme are made through UCAS, see the UCAS codes page. Entry requirements are typically 240 UCAS points including CCC at A2 Level, see the entry requirements page for more information. There are no specific subjects required to take Advertising Management. Information about the way we select applicants can be found on the "Offer of a place" page.

What our students say

I chose Canterbury Christ Church University as it was near to home and right in the city centre. Canterbury Christ Church is a busy university and you can join clubs to meet different people. It’s always on the go.

Joanne Dennis
Marketing with Advertising Management