Tourism Marketing*
Level
MSc
Duration
12 - 15 months full-time with an intake in October each
year
*Subject to validation
Introduction
The MSc in Tourism Marketing is for graduates with a first degree in a Tourism/Hospitality degree or relevant industry experience.
It will equip you with the necessary skills, knowledge and applied management experience to become successful a Tourism Manager with valuable marketing expertise. Particular attention will be paid to developing a critical understanding of the business world as well as the development of your professional and personal skills.
You’ll take modules in Customers and Markets, Applied Tourism Management Contexts, Tourism Marketing and Global Marketing as well as other business and research based modules, culminating in a management research project.
Given the importance of marketing within the management context of Tourism, the programme provides an ideal base from which to enhance your career prospects in the tourism industry.
Programme details
This is a full-time programme starting in October and lasting for 12 – 15 months.
It comprises seven taught modules and a major management project, for which you are allocated a personal supervisor. Each module carries 20 credits while the management project carries 40 level credits:
- Customers and Markets
- Managerial Finance
- Strategy
- Research Methods
- Applied Tourism
- Management Contexts
- Tourism Marketing
- Global Marketing
- Research Methods
- Dissertation
Methods of Teaching and Learning
Our teaching and learning methods are varied and designed to actively involve students as much as possible. They include lectures, seminars, practical workshops, group discussions, directed reading, student presentations and small group and individual tutorials.
Assessments will take a number of forms including presentations, essays, examinations, reports and case-study analysis.
Student Support
In addition to the excellent student support services provided by the University, there is an induction programme which is designed to ensure you fully understand what is expected of you in your studies and assessment.
Entry requirements
You should have a good honours degree in a Tourism/Hospitality related discipline or relevant industry experience.
International Students
Applications from international students are welcomed. In addition
to the entry requirements above, if your first language is not
English you will need to demonstrate proficiency to IELTS 6.5. We
have developed a Pre-Masters Course for students who need to improve
both their English and their study skills before they begin
post-graduate study at a British University.
To find out more about the support available for international students or for general information about studying at Canterbury Christ Church University, please go to our International Office web page.
How to Apply
An application form can be
downloaded from
here.
Additional Information
For more programme information contact the
Programme Director -
Heather McLaughlin
Email:
heather.mclaughlin@canterbury.ac.uk
or
Claire Wood - Programme Administrator
Email:
claire.wood@canterbury.ac.uk
For general information for international students studying at
Canterbury Christ Church University, contact:
International Office
Canterbury Christ Church University
Canterbury, Kent
CT1 1QU United Kingdom
Email: ipo@canterbury.ac.uk
Telephone: + 44 (0)1227 782222
Fax: + 44 (0)1227 781558
