Staff profile
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Job title: Senior Lecturer
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Dept: Business School
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Tel: 01227 782829
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Campus: Canterbury
Biography
Dr Steve Hayler has a BA (Hons), MA, and PhD, and post-graduate diplomas in Marketing and Marketing Research. He has worked in retail (running his own business), in various heavy and light engineering businesses as a management consultant, as a sales and marketing manager in the food industry, and in many aspects of the light entertainment industry. He is a member of the Chartered Institute of Marketing.
Teaching and Academic Interests
Steve teaches Marketing Planning, Strategic Marketing and International Marketing. He has research interests in public sector benchmarking and accountability, particularly connected to promoting and developing English seaside locations in relation to the cultural activities on offer.
Steve writes on the specifics of live entertainment at the seaside but his work extends into the wider cultural activities at seaside locations and how these link to tourism, casual visitors, residents, and to local and central government initiatives such as Local Cultural Strategies, Regional Development Agencies etc., particularly associated with the role of culture in regeneration initiatives. His work also encompasses 'softer' issues such as wider participation / inclusion in the performing arts and cultural activities of those people who would not normally be actively involved.
Subject Group
Marketing and Retail.
Recent Publications, Working Papers and Conference Papers
Hayler, S.M. and Bull, C. (2009) The changing role of live entertainment at seaside resorts at the beginning of the 21st century. Travel Geographies
Hayler S.M. (2008) Live Entertainment at the Seaside – How Far a Part of the Cultural Offer? Relocating the Leisure Society: Media, Consumption and Spaces. Leisure Society Association, Eastbourne (2008) pp135-142
Agarwal, S. and Hayler, S.M. (Working Paper, 2009). Cultural capital at the English seaside.
October 2008. 'Benchmarking live entertainment' – Statistics relating to categories of performances at English seaside theatres. Presentation at the British Resorts and Destinations Association Entertainments Seminar, Southport.
June 2008. 'Live Entertainment at the Seaside- Part of the Cultural Offer. Presentation at the Kent Coastal Conference, Dover.
July 2007. Live Entertainment at the Seaside – How Far a Part of the Cultural Offer? Presentation at the Leisure Society Association Conference, Eastbourne.
October 2007. 'Benchmarking live entertainment' – Statistics relating to categories of performances at English seaside theatres. Presentation at the British Resorts and Destinations Association Entertainments Seminar, Skegness.
Consultancy Interests
Steve's consultancy interests are connected to his having been a professional entertainer and entertainments manager. As such, he has a practical knowledge of the live entertainments industry – both as a performer, front-of-house, and 'booker'. Combined with his interest in British seaside resorts this has led to consultancy regarding the role of live entertainment within the cultural offer at 'towns by the sea'. A major part of his consultancy concerns the collaborative effort with the British Resorts and Destinations Association to provide statistics of performances of live entertainment at seaside resorts. Steve runs the Centre for Resort Theatre which provides local authorities with a statistical base to measure (benchmark) their live entertainment provision against similar and dissimilar resort locations. Some examples of consultancy work include:
1999 – 2009. Advisor to the British Resorts Association – live entertainment at the seaside (ongoing). Worthing: Centre for Resort Theatre Consultancy.
2000 – 2009. Co-ordinator of the National Benchmarking Group (Local Authority Seaside Theatres) – Performance Indicators for Theatres at the Seaside (ongoing). Worthing: Centre for Resort Theatre
June 2006. The future for Worthing Theatres. For Mr P Bailey, Worthing Theatres Manager. Worthing: Centre for Resort Theatre Consultancy.
Summer 2005. Eastbourne Borough Council. Report on the statistics relating to the category Musical Theatre, 'One-Nighters'. Worthing: Centre for Resort Theatre Consultancy.
Autumn 2005. Report on behalf of the National Benchmarking Group (Local Authority Seaside Theatres) - statistics relating to the category 'Pantomime', 2000 – 2005. Worthing: Centre for Resort Theatre Consultancy.