Staff profile
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Job title: Senior Lecturer
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Dept: Business School
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Tel: 01227 782921
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Campus: Canterbury
Biography
Chris has a BSc in Psychology, a PGCE and an MBA (Cranfield).
He has 8 years' experience in marketing communications agencies, 7 years as European Marketing Manager at Honda Cars, and 4 years as a self-employed marketing consultant
Teaching and Academic Interests
Chris lectures on Strategic Management, Marketing and Innovation Management at Masters level.
His key area of interest is brand strategy development and use of core competencies in strategic planning.
Subject Group
Strategy, Entrepreneurship and Management Decision Making
Consultancy Interests
Chris works on strategy, marketing, service quality and performance management in public and private sector organisations.