Staff profile
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Job title: Principal Lecturer
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Dept: Business School
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Tel: 01227 782433
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Campus: Canterbury
Biography
BA (Hons), MA, MBA, MHEA, DipM, MCIM, Chartered Marketer
Currently Director of Academic Programmes and Director of Undergraduate Studies
Teaching and Academic Interests
Andy teaches Consumer Behaviour and Marketing Planning and Strategy on the BA/BSc Marketing and Advertising Management programmes and Strategic Marketing Management on the Executive MBA.
Andy's research interests focus on culture and consumer behaviour. His PhD is on cultural values in advertising.
Subject Group
Marketing and Retail
Publications, Working Papers and Conference Papers
Book chapter: "Marketing", in Macfarlane, B. & Ottewill, R. (Eds), (2001), Effective Learning and Teaching in Business and Management, London: Kogan Page/Institute for Learning and Teaching
"Customer Service and Relationship Marketing in the UK Paper Industry" Journal of European Business Education, Vol 9, Number 2, May 2000
"Reconceptualising Corporate Strategy in Business and Management Education" (with B. Macfarlane), Education and Training, Vol 41, Number 1, 1999
Programme Evaluation, the Overseas Development Administration, London, 1988
Consultancy Interests
Marketing Planning in SME's, Cultural Training