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LOCAL BUSINESS ENLISTS STUDENTS HELP ON A MARKETING PROJECT

17 December 2003

A local firm has awarded students from Canterbury Christ Church University College for their marketing efforts.

Second year marketing students worked with Canterbury based organisation, The Institute of Financial Services, one of the City’s largets employers, to undertake some industry research. Students worked in small groups and presented their findings in a marketing plan.

Timothy Fox, Head of PR & Marketing, at The Institute of Financial Services (ifs), presented the winning and runner up groups with vouchers at a presentation ceremony held at the University College.

Kris Pole, Senior Lecturer at the University College’s Business School, said, “It is important to us that we build up strong links with local businesses. These links give our students the opportunity to get some industry experience and gain an understanding of marketing in the real world.”

Timothy Fox, said, “The Institute of Financial Services has worked with Christ Church for a number of years, but this is the first time that students have undertaken a research project for the Institute.  The research has proved valuable , and hopefully was an interesting exercise for the students”.         

Ends


NOTES TO EDITORS

The Institute of Financial Services

The Institute of Financial Services (ifs) is the official brand of The Chartered Institute of Bankers (CIB), a registered charity and one of the leading bodies for the provision of education and life-long career support services to the financial services industry.
The ifs provides a range of products and services that meet the needs of the wider financial services community. Through its faculty structure the ifs develops and delivers a range of appropriate qualifications, for which the CIB continues to act as assessing and awarding body

Canterbury Christ Church University College has established itself as Kent and Medway’s predominant centre of higher education for the public services – especially schools, health and social care. The University College is also a significant provider of programmes in a wide range of academic and professional areas.

From a small independent College of less than five hundred students – all training to be school teachers – in the 1960s, we have grown to over 13,000 students and 1,000 staff members with campuses in Canterbury, Tunbridge Wells and Thanet.

As an outward looking University College and a Church of England foundation, our mission is to provide excellent academic and professional education underpinned by research, scholarship and creative work and by Christian principles and values.

Picture Caption.

From l to r Kris Pole (Senior Lecturer), Natash Minty, Sarah Hammond, Timoth Fox (IFS), Sophie Gough, Gemma Lewis.

Contacts:

Claire Robinson, Media Relations Officer
01227 782391, cr54@cant.ac.uk

Kris Pole, Senior Lecturer
01227 782219. klb1@cant.ac.uk

For media enquiries: